Move the loyalty program from plastic cards to an app
Mobile app development
Aroma Kava
Aroma Kava partnered with us to develop a mobile loyalty app for iOS and Android.
Aroma Kava
Aroma Kava partnered with Dinarys to build a loyalty app for iOS and Android. The goals: replace costly plastic loyalty cards with an app and increase the average order value.
About the project
Established in 2012, Aroma Kava is a Ukrainian coffee shop chain with locations in over 45 cities. The company focuses on offering a variety of coffee beverages, desserts, and sandwiches. Its loyalty program gave plastic discount cards to new customers, and the cards were costly to produce.
Aroma Kava wanted to:
Increase the average order value
Increase engagement in the loyalty program
Bring customers back more often
Inform customers about bonuses, discounts, and special offers
Reduce the use of plastic cards
Key details
Client
Aroma Kava
Location
Ukraine
Project goal
Build a mobile app for the loyalty program
Team
Project manager
iOS developer
Android developer
QA engineer
UI/UX designer
Project timeframe
6 months
Client testimonial
“Working with this team on our loyalty mobile app was a really surprising experience for me. So were the results of our collaboration. Digitalization of the customer loyalty program significantly impacted our offline business. With the mobile app, Aroma Kava has acquired more customers and increased the average check by 20% since the launch. I personally recommend this team as a reliable developer of iOS and Android mobile applications for your business.”
Alexsander Babaian
CEO at Aroma Kava
Key challenges
Plastic cards were costly to produce, and more cards were issued than there were regular customers. The program had three problems:
01
It did not increase the average order value.
02
New cards did not bring noticeably more visitors to the shops.
03
Customers often did not use their cards and did not know how many bonuses they had.
Solution provided
We built an app that makes the loyalty program easy to use every day. Its main features:
Sign-up
Customers enter their birthday when they sign up. It is stored in the Aroma Kava CRM, so the chain can give birthday bonuses.
Map
A map shows every Aroma Kava shop, and the phone’s geolocation finds the nearest one.
Menu
The food and drink menu lets customers check coffee drinks and desserts before they visit a shop.
History
Customers see their past purchases, the cost of each item and the bonuses earned from each purchase.
Push notifications
Push notifications tell customers about their bonus balance, company news and offers.
Key integrations
01
CRM and third-party software
We connected the app to the client’s CRM, warehouse management system (WMS) and customer loyalty service.
The app works with the client’s existing customer and loyalty data instead of a separate database.
02
POS terminals
With the POS terminals connected, cashiers apply promotions and special offers for app users at the till.
03
SMS and push notifications
An SMS and push-notification service tells customers about current offers and their bonus balance.
Technologies used
Alamofire for HTTP networking
Swift for iOS development
Microsoft .NET Framework for POS
PHP + MySQL + nginx for backend
Firebase for push notifications
TurboSMS for SMS notifications
Results
Dinarys moved Aroma Kava’s loyalty program from plastic cards to an app for iOS and Android.
Within three months of launch, the app became the most popular Food & Drink app on the Ukrainian App Store and reached more than 52,000 active users.
