E-COMMERCE WEBSITE
Magento Migration
Richter Gabelstapler’s migration to Magento 2
About the client
Richter Gabelstapler GmbH & Co. KG, a family-run business established in 1968, has carved out a significant niche in the industrial equipment sector. Specializing as a B2B exporter, the company focuses on providing used forklifts to companies in various industries.
In business for over five decades, Richter Gabelstapler has become a trusted name in the market, known for their expertise and reliability in the industrial equipment sphere. Their long-standing presence reflects their deep understanding of the market’s evolving needs and their ability to adapt and deliver solutions that meet changing demands.
Company name
Richter Gabelstapler
Niche
Industrial equipment
Business sphere
B2B exporter of used forklifts
On the market since
1968
Client testimonial
“Thanks again for the great service and we will be back for more! During the timeline, the team was very helpful, patient and professional by answering our questions and offering a better solution based on their expertise. Wonderful to have a service company that you know you can trust!”
CEO at Richter Gabelstapler
Main issues
Originally, the client operated an online store using the Magento 1 platform. However, over time, the company encountered several challenges:
Maintenance
To maintain the security of their Magento 1 online store, the client needed to install multiple security patches. Unfortunately, these updates frequently led to conflicts within Magento 1 components, resulting in a substantial increase in the website maintenance costs.
Conversions
The Magento 1 online store’s design was outdated, and the checkout process was cumbersome, spanning five screens. Moreover, the store suffered from slow loading speeds. These issues detracted from the customer experience, adversely affecting the customer journey and decreasing the conversion rate.
Invoices
Given that the client operates in the B2B sector, they needed sophisticated functionality, such as the ability to send invoices. Unfortunately, Magento 1 lacked the necessary extensions to fulfill all of the client’s business requirements.
Marketplace integration
Richter Gabelstapler’s business strategy involved integrating with third-party marketplaces, a feature not supported by Magento 1. Recognizing the need to upgrade, Richter Gabelstapler sought to migrate their online store from Magento 1.7 to Magento 2.0 by relying on our proven Magento 2 migration services.
Client
requirements
Re-platforming to Magento 2 while avoiding data loss
Optimized user- and mobile-friendly store design
Invoicing feature for the B2B sector
Integration with international marketplaces: eBay and Amazon
Client
Richter Gabelstapler
Location
Stuhr, Germany
Project goal
Migration from Magento 1.7 to Magento 2.0 and integration of required features
Team
UX designer
Magento developer
QA engineer
Project timeframe
Four months
Our solution
Migrating to Magento 2
Product data (product attributes, categories, ratings and reviews, manufacturers, etc.)
Customer information (logins, passwords, order history, etc.)
Order information (orders, payments, invoices, etc.)
SEO setup (titles, descriptions, metadata, redirects, etc.)
Setting the Magento 2 theme
To improve the website’s conversion rate and optimize the customer journey, we implemented a new design and reconfigured the layout in a way that was specifically tailored for B2B customers. This redesign focused on creating a mobile-friendly interface, offering an improved shopping experience that aligns with the needs and preferences of B2B clientele.
Integrating Magento 2 invoice payments
To cater to B2B customers, we integrated the Magento 2 Invoice Payment extension into the website. This extension enables automatic invoice creation, allowing customers to pay for their orders on account, a payment method highly favored in the B2B sector.
Working with M2E Pro Amazon & eBay integrations
To expand the range of sales channels, we implemented M2E Pro, native Amazon and eBay solutions tailored for Magento 2 websites. This integration seamlessly connects the website’s back end with eBay and Amazon, allowing for listing products directly from the Magento product catalog. This provided the client with robust capabilities to manage orders, regulate pricing, and synchronize inventory across various channels.
How we did it
Results
Following migration from Magento 1 to Magento 2, Richter Gabelstapler experienced the following outcomes:
62%
increase in site traffic from mobile devices
35%
of orders received from Amazon and eBay
25%
faster website loading speed
60%
higher conversion rate
Experience seamless, risk-free Magento 2 migration
Our expertise ensures zero data loss, enhanced website performance, and a smooth transition.
Elevate your ecommerce experience
