Shopify website design services by Dinarys
We analyze, understand, and design your Shopify store to meet your audience’s expectations, align with your business’s ROI targets, and surpass your market’s benchmarks.
Learn how we createrevenue-generating designs
Designs that consider unique features
of B2B, B2C, and D2C
Designs that improve
brand perception
Designs that strengthen customer
loyalty and retention
Your Shopify store design
isn’t just for looks — it’s a customer acquisition channel
Shopify website design goes beyond aesthetics — it’s a powerful tool for capturing attention, conveying your brand’s personality, and guiding your customers through a seamless shopping experience. In the eCommerce world, great design isn’t just about looking good; it’s about creating memorable interactions, building trust, and driving conversions.
Your Shopify store’s design is your silent salesperson, drawing customers in, keeping them engaged, and leading them effortlessly to the checkout.
Signs your visual customer acquisition channel doesn’t work
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High bounce rates due to poor design or navigation
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Low conversion rates despite strong marketing efforts
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Poor mobile responsiveness, making shopping difficult on smartphones
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Cluttered or confusing navigation menus leading to drop-offs
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Inconsistent branding across pages leading to a fragmented experience
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Low user engagement with product pages or content
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Slow-loading visuals or poorly optimized images hurting user experience
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High cart abandonment rates during checkout resulting in lost revenue
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Negative feedback related to design and user experience
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Few returning customers despite good product quality
Challenges your business may face as a result
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Missed revenue opportunities from low conversion rates
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Increased marketing costs due to poor organic reach (SEO issues)
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Negative brand perception caused by inconsistent visuals
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Low customer retention rates due to poor user experience
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High customer acquisition costs from ineffective design
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Decreased customer trust due to clunky and confusing navigation
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Poor scalability, making future growth challenging
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Difficulty differentiating from competitors with better designs
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Frustration from customers, leading to negative reviews
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Lost sales from high cart abandonment rates
What an optimized Shopify website can bring to your business
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Higher conversion rates through improved user experience
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Stronger brand identity with cohesive, engaging visuals
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Enhanced mobile shopping experience, boosting mobile sales
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Improved SEO performance from optimized design structures
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Increased customer trust through intuitive navigation and polished aesthetics
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More returning customers due to memorable shopping experiences
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Better scalability and adaptability for future growth
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Higher engagement rates from visually appealing product pages
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Reduced cart abandonment with streamlined checkout processes
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Improved marketing effectiveness through integrated visuals and branding
Shopify web design services from Dinarys to differentiate your business
At Dinarys, we combine creative design with solid tech skills to build high-performing Shopify stores your customers will love. We create websites that work on any device, with easy-to-use menus and pages that load quickly on phones. Every part of your Shopify store is built with real users in mind. We look at actual data to guide our design choices. This helps us follow proven methods for speed and accessibility.
As a result, we deliver user-friendly layouts that turn more visitors into customers and keep them coming back for more.
User research
& analysis
Customer journey mapping
User persona development
Heatmaps and analytics review
Competitor analysis
User interviews and surveys
UX strategy &
wireframing
Information architecture planning
Sitemap creation
Low-fidelity wireframing
User flow design
Prototypes and interaction design
Visual design
& branding
High-fidelity mockups
Style guides and design systems
Typography selection and customization
Color scheme design
Logo design and branding elements
Responsive &
mobile-first design
Design for various devices (desktop, tablet, mobile)
Compatibility across different browsers
Mobile-specific features and layouts
Progressive enhancement for better performance on slower networks
CRO-based
design
Effective CTA buttons and banners
A/B tests for design elements
Checkout flow and product page optimization to boost conversions
Improvement of user engagement through personalization
Interaction
& animation design
Microinteractions for improved user engagement
Animated transitions for a smoother user experience
Animations and visual feedback mechanisms
Interactive product displays (e.g., image zoom, 360-degree view)
Accessibility
design
Inclusive design (WCAG and ADA compliance)
Keyboard and screen reader accessibility
Color contrast and readability
Accessibility compliance testing
Performance
optimization
Image compression and optimization
Lazy loading for faster performance
Code minimization and script management
Elimination of unnecessary plugins and integrations
Usability testing &
evaluation
Usability testing sessions with real users
Collection and analysis of user feedback
Iterative design improvements based on test results
Continuous monitoring of UX performance metrics
Design maintenance &
iterative improvements
Regular updates to visuals and layouts
Tracking and adjustments to performance metrics
Evolution in line with UI/UX trends to stay relevant
Ongoing support for design-related issues
Create memorable shopping experiences that generate profits for your business
Partner with experts who know how to transform visuals into revenue-generating channels that keep your customers coming back to purchase more.
Consult with us today
Creating web designs that
cater to B2B, B2C, and D2C needs
At Dinarys, we understand that
B2B, B2C, and D2C segments have unique needs:
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01
B2B Shopify sites require streamlined, functional interfaces for complex purchasing processes and detailed product information.
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02
B2C Shopify sites demand visually appealing designs that drive faster decision-making through hyper-personalized shopping experiences and high-converting layouts.
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03
D2C Shopify brands need captivating, branded experiences that build direct relationships with their customers; however, since D2C is part of business-to-customer communication, maintaining an omnichannel marketing strategy remains a top priority.
We bring our designs to life by combining data-driven insights, responsive frameworks, and cutting-edge design principles. Whether you’re catering to enterprise clients, individual shoppers, or brand enthusiasts, we will build you a Shopify store that looks stunning and performs exceptionally.
Our approach to each segment includes:
B2B
Streamlining complex sales processes
and enhancing usability
Our B2B website design for Shopify focuses on structured layouts with clear categorization, advanced search functionalities, and efficient bulk ordering systems. We ensure your website offers customized pricing, protected log-in areas for exclusive clients, and data-rich product pages to simplify clients’ decision-making.
We also include custom dashboards and clear order history pages that make reordering a breeze. By focusing on easy navigation and speed, we create high-performing Shopify stores that work smoothly even during busy periods. This gives your B2B customers the efficient, reliable shopping experience they expect.
B2C
Creating immersive,
conversion-focused experiences
For B2C eCommerce, our Shopify designs emphasize high-quality visuals, captivating themes, and seamless user experiences that keep consumers engaged from the moment they land on your site. We prioritize clear CTAs, intuitive menus, and streamlined checkout processes to enhance usability and boost conversions.
We build mobile-friendly designs that work perfectly on phones, tablets and computers, and we add things like customer reviews and influencer mentions to build trust. We also use smart product suggestions and eye-catching promotions to make shopping fun and easy for your customers.
D2C
Building a unique, branded
shopping experience
We help you create captivating Shopify stores that reflect your brand’s mission and values through storytelling and immersive visuals. Our D2C designs are crafted to build strong, direct relationships with customers, enhancing loyalty and promoting repeat purchases.
From custom experiences that match your brand to clean, simple checkout pages, we make sure your high-performing Shopify store gives shoppers a smooth journey from browsing to buying. We also make sure that you can integrate subscription models, loyalty programs, and direct marketing channels as your brand grows — delivering a website design that seamlessly adapts to your needs.
Our approach has been highly praised by our clients
Have trouble differentiating yourself in your market segment?
Our Senior UI/UX Designer will help you find your niche and craft a brand strategy tailored to your business.
Ihor Rvachev
UI/UX Designer at Dinarys
10 years in UX Design, PhD in Marketing
Our collaboration roadmap:
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Analyze your market positioning
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Develop your brand strategy
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Create your visual identity
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Design your user experience
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Iteratively implement & provide feedback
Shopify web designs from our portfolio
LastBid
A dynamic marketplace dedicated to auction houses
This project focused on building a simple marketplace where auction houses could easily reach buyers worldwide.
The UX designer wanted browsing, searching, and messaging to feel natural and straightforward.
We also built clear navigation and responsive design to make every interaction in the digital salesroom smooth and engaging.
Prostor
One of the biggest drogerie networks in Ukraine
In this project, the UX design team worked on making online shopping simpler and more fun. They created a custom bonus system with personal rewards to encourage both first-time and repeat customers to shop more.
Our team built a streamlined checkout page that made buying easier and cut down on abandoned carts. This made customers happier and turned more visitors into buyers, driving up sales.
Panodyssey
A social network dedicated to literary culture
In this project, we did thorough UI/UX research to figure out what users really wanted. We found there was strong demand for an app that works on both iOS and Android.
The cross-platform app delivered a smooth experience across all devices, making it easier for people to create, share, and enjoy digital content.
What our clients think of our work and the impact it has made
“It’s noticeable that the Dinarys team approaches each project with creativity and knowledge of their field. We definitely liked the partnership with Dinarys.”
Director of Technology
Authentic T-Shirt Company
“It was about time we renovated our online retail point. The old site was feeling pretty chunky in certain places and you could feel that it’s outdated on the front end. It didn’t take us long to realize that such ‘feels’ are quite bad for business. The guys did a great job at helping us update. There were no pitfalls, no extra downtime. They just went and did their job.”
Johannes Gibbels
Antik Wein – Founder
Tools and technologies we use for Shopify store design services
Platforms and technologies we use for Shopify website design include:
Ready to elevate your Shopify store?
Let’s turn your vision into a high-performing, beautifully designed Shopify store
Book a consultation with our experts
Dinarys in numbers:
What our Shopify design experts have achieved
At Dinarys, our track record reflects our dedication to creating exceptional Shopify website designs that drive real results. From enhanced user experiences to increased conversions and customer satisfaction, our achievements are built on a foundation of creativity, technical expertise, and a deep understanding of eCommerce needs. Here’s what our design experts have accomplished so far:
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10+ years in eCommerce software development and consulting
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400+ successful projects focused on delivering customer-oriented online stores
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30+ active projects, mainly from clients in Europe and the USA
Additional Shopify design services from Dinarys
Shopify custom theme development
to help you create a unique theme or customize an existing Shopify store theme
Shopify optimization services
to refine your online store’s performance and rank higher in search results
Shopify maintenance services
to help you avoid downtime, performance issues, and scalability problems
Shopify development services
to help you develop custom functionality from scratch or integrate ready-made solutions
FAQ
Shopify design services vary significantly across B2B, B2C, and D2C segments due to their unique requirements and user expectations.
B2B sites demand structured layouts that simplify complex purchasing processes, including advanced navigation, bulk ordering capabilities, and customized pricing accessible only to specific clients. The focus is on efficiency, usability, and providing detailed product information to help clients make informed decisions.
In contrast, B2C stores prioritize visually appealing designs that capture attention and smoothly guide shoppers through their purchasing journey. High-quality visuals, engaging themes, and intuitive interfaces are essential for converting visitors into buyers. Additionally, elements like social proof, AI-driven recommendations, and mobile optimization play a significant role in enhancing user engagement.
The D2C segment is about authenticity and storytelling. The emphasis is on building direct relationships with customers through branded experiences that reflect the company’s mission and values on their own websites. Seamless and minimalist designs, fast checkouts, and loyalty programs are essential components to drive conversions and repeat purchases. Our approach to each segment is tailored to meet these specific needs, ensuring the best possible user experience for every business model.
When we provide Shopify website design services, our web design team approaches deadlines and budgets with a clear, organized process designed to deliver high-quality results on time and within your financial constraints. The process begins with understanding your specific requirements and defining the project scope. A Shopify site designer works closely with you to outline the desired features, visual style, and functionality of your Shopify store.
From there, we create a detailed project plan that includes realistic timelines, milestones, and deliverables for designing custom solutions. We prioritize communication throughout the process, providing regular updates and ensuring you are aware of progress at every stage, whether you’re designing a custom website from scratch or customizing an existing Shopify theme for your store. Our Shopify design team uses efficient design tools, collaboration platforms, and streamlined workflows to stay on track and meet deadlines without compromising quality. We also offer flexible solutions to accommodate changes or additions, making sure your budget remains under control while achieving your desired results.
Providing a great user experience involves conducting user research, creating intuitive navigation systems (according to your site architecture), optimizing performance, and implementing responsive designs. Our Shopify designers use A/B testing and user feedback to keep improving the design. This helps make shopping easy and enjoyable on any device. With a web designer, Shopify stores can get a totally new look with a top-notch user experience.
Web design for Shopify directly impacts an eCommerce store’s search engines performance and conversion rates (on Google, Bing, Yahoo, etc.). Optimized designs improve site speed, mobile responsiveness, and accessibility, which boosts SEO performance. Clear layouts, strong calls to action (CTAs), and smooth checkout flows help keep visitors on the site. This leads to more sales and better overall results. This is especially true for custom web design; the Shopify platform gives business owners extra design flexibility compared to other eCommerce platforms.
