Increasing GMROI In Retail

Gross Margin Return on Investment (GMROI) is a concept used by retailers to evaluate their business performance. It essentially tells you how much profit you`re making for every dollar of inventory you sell. In other words, it`s a measure of how efficiently your store is selling its merchandise. Dinarys offers a suite of retail solutions that can help increase your GMROI.

Our Increasing GMROI Services

As a business owner, you`re always looking for ways to increase your margins and ROI. But what if we told you that there`s a way to do both at the same time? We specialize in helping retail businesses increase their gross margins while improving their ROI. Our services are tailored to each client, but some of the ways we`ve helped our clients increase their margins include:

Negotiating Better Terms with Suppliers

Negotiating Better Terms with Suppliers

This is perhaps the most obvious way to increase your margins. If you're paying too much for the products you're selling, it will eat into your profits. We can help you renegotiate supplier contracts to get better terms and lower prices.

Reviewing Your Pricing Strategy

Reviewing Your Pricing Strategy

Are you sure you`re charging enough for your products? It`s a common mistake to either undercharge or overcharge for products. We can help you find the sweet spot where you`re maximizing your profits.

Implementing an Effective Promotions Strategy

Implementing an Effective Promotions Strategy

Promotions can be a great way to drive sales and increase your margins. But they need to be done correctly. We can help you create and implement an effective promotions strategy that will help you boost your profits.

Implementing Cost-Saving Initiatives

Implementing Cost-Saving Initiatives

There are many ways to save money and increase your margins. We can help you find cost-saving initiatives that will help your bottom line.

Our Increasing GMROI Process

Inventory management

Inventory management

Our inventory management services can help retailers optimize their stock levels to reduce excess inventory and improve turnover. We can also help retailers implement systems and processes to streamline their inventory management operations.

Pricing optimization

Pricing optimization

Our pricing optimization services can help retailers maximize their margins by ensuring that their prices are aligned with market conditions and customer demand. We can also help retailers create pricing strategies that take into account the unique features of their products and services.



Our merchandising services can help retailers improve the visibility and appeal of their products and services. We can also help retailers develop effective merchandising strategies that increase sales and encourage customers to return.

Customer service

Customer service

Our customer service services can help retailers improve the quality and efficiency of their customer service operations. We can also help retailers develop strategies to reduce customer churn and maximize customer satisfaction.

Technologies We Use

The Dinarys team has developed tools and processes to help retailers increase their GMROI. By understanding how customers shop, what they purchase, and when they return items, Dinarys can help store managers optimize their inventory levels to ensure that they meet customer demand while maximizing profits. Some of the specific technologies and processes we use to help increase GMROI include:


  • PHP
  • HTML
  • JavaScript


  • Kotlin (Android)
  • Swift (iOS)


  • Yii2
  • Laravel
  • Symphony
  • React
  • Angular
  • Vue


  • Magento
  • Shopware
  • Spryker
  • SFCC
  • Shopify
  • BigCommerce


  • MySQL
  • MongoDB
  • PostgreSQL
  • Percona
  • MariaDB
  • Oracle
  • MS SQL


  • AWS
  • Google Cloud Platform
  • Microsoft Azure
  • Digital Ocean
  • Any private cloud


  • Kubernetes
  • Rancher
  • Docker Swarm
  • Docker Compose


  • Jenkins
  • Gitlab
  • Github
  • Teamcity
  • Circle CI
  • Travis CI
  • Bitbucket Pipelines


  • Ansible
  • Puppet
  • Terraform
  • Packer
  • Consul


  • RabbitMQ
  • Apache Kafka
  • Apache Kassandra
  • Redis
  • Elk Stack
  • Memcached


  • Zabbix
  • Nagios
  • Traefik
  • Prometheus
  • Grafana

Benefits of Increasing GMROI Services

Dinarys is a leading provider of services that help retailers increase their gross margins and return on investment (GMROI). Our services are designed to improve the efficiency and profitability of retail operations while reducing costs and maximizing customer satisfaction. We offer a wide range of services that can help retailers increase their GMROI, including:

Increasing Sales

Our sales optimization services can help retailers increase their top-line growth by improving sales productivity and effectiveness. We can help retailers increase conversion rates, average order values, and customer retention rates.

Improving Margins

Our margin improvement services can help retailers boost their gross margins and bottom-line profits. We can help retailers improve pricing strategies, reduce shrinkage, and optimize inventory management.

Enhancing Customer Service

Our customer service enhancement services can help retailers improve customer satisfaction and loyalty. We can help retailers improve order accuracy, delivery times, and product availability.

Why choose us?

There are many reasons to choose Dinarys for your Increasing GMROI needs. Dinarys has a long track record of success in Increasing GMROI. We have a proven process that has helped our clients increase their GMROI by an average of 20%. We have a team of experts who are passionate about Increasing GMROI. They stay up-to-date on the latest trends and developments in the field so that they can provide you with the most up-to-date information and advice. If you are looking for a company to help you Increase GMROI, then look no further than Dinarys.


Projects launched for US and European customers


Years of experience


Years of growing DevOps Expertise

Certified Adobe Solution Partner

Certified Adobe Solution Partner

Certified Google Cloud Partner

Certified Google Cloud Partner

A unique approach to implementation rooted in design-thinking tactics and Agile methodology

Case Study



Project goal

A client’s existing web store was based on the Magento 2 system; however, it contained bugs from previous vendors and needed improvements due to its poor performance and weak capacity to engage and retain new clients. Thus, our main goal was to optimize website performance and improve the user experience.


We fixed the bugs left by previous developers, made additional adjustments, integrated new features, and provided ongoing support. In addition, to address the issue of user engagement and retention, we developed a loyalty system, which functioned as a separate service for gifts and promo cards, and integrated it with the existing Magento 2 system.


Upon completion of the project, the client received a fully operating e-commerce website with effective features that capture clients’ attention. By creating and integrating a customer loyalty program into the web store, we managed to strengthen customer engagement.

Feedback from Our Clients

Carlos Kuk

Carlos Kuk

Founder RacePower

“An e-commerce store opening is always a major step of any business in the direction of further extension and growth. That’s why we were cautious when choosing specialists to handle the creation of our e-commerce store. To put it plain and simple, it was a total pleasure to work with the company we eventually went with. No deadlines were broken, no excessive situations took place. On the contrary, the whole project was a breeze, and now we have a great, smoothly running online shop.”

Alex Babayan

Alex Babayan


“Working with this team on our loyalty mobile app was a really surprising experience for me. Just after 3 months since the app launching, Aroma Kava becomes the most popular iTunes app in Ukraine in the category Food and Drink with over 52.000 active app users. The app transacted orders on the total amount of 3 million hryvnias. The loyalty app helped us to acquire more customers, retain them and increase the average check on 20%.”

Johannes Gibbels

Johannes Gibbels

Founder at Antik Wein

“Our company specializes in wine trading, and we needed to redesign our website, so it could completely correspond with our message and transfer the values of our business. The guys from Dinarys not only helped to put our plan into action but also gave us several effective recommendations on the website’s functionality and our further development in general. Now we are fully satisfied with the improvements we notice every day. Appreciate our collaboration, Dinarys!”


Gross margin return on investment (GMROI) is a metric used to evaluate a company's profitability. It is calculated by dividing the gross margin by the average inventory investment. A high GMROI indicates that a company is generating a lot of revenue from its inventory and, therefore, is more profitable. A low GMROI indicates that a company is not generating enough revenue from its inventory and needs to improve its operations.

There are several benefits of increasing GMROI. First, it allows a company to generate more revenue from its inventory. This, in turn, increases profitability. Second, it helps a company to better manage its inventory and reduce costs. Finally, it can help a company to grow and expand its operations.

There is no set answer to this question. However, you can use Benchmarking to compare your company's GMROI to that of other companies in your industry. If you find that your company's GMROI is significantly lower than the industry average, it may be an indication that your company needs to improve its operations.

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Our certified specialists will find the most optimal solution for your business.

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