OUTSTAFFING
BORN Group collaboration:
Assembling a high-level development team for high-end projects
BORN GROUP COLLABORATION:
Project summary
High-end projects require development partners who can operate at the same delivery standards, regardless of company size. Dinarys partnered with BORN Group by providing top-tier specialists who seamlessly integrated into their workflows and delivered the level of quality their high-profile clients expect.
Collaboration period
February 2021 — July 2024
Core technology
SFCC
Services provided
-
Business analysis
-
Front-end architecture
-
Front-end development
-
Back-end development
-
Web development
-
UI/UX design
Budget range
$501K – $1M
Team size
12 senior-level experts from Dinarys
BORN Group 🤝 Dinarys:
Shared success
-
A 1-year agreement grew into a successful 3-year partnership
built on trust, continuity, and mutual respect
-
15+ enterprise projects
completed with the involvement of Dinarys SFCC experts
-
0 specialists replaced
throughout the whole collaboration period
The guys from Dinarys made a significant contribution to our project, helped us to streamline the development process, and simply enjoy the results. I’m completely satisfied with our partnership.
Mark Cotton
Frontend Development Practice Lead at BORN Group
About
BORN Group
BORN Group is a global digital and ecommerce agency that specializes in designing and building enterprise-level commerce solutions. The company delivers end-to-end digital transformation services, from strategy, design, and content production to technical implementation.
Projects we worked on together
Over the years, our Salesforce Commerce Cloud (SFCC) specialists have become part of numerous digital transformation initiatives led by BORN Group. Below are just a few examples of the domains where our developers have helped to enhance performance, scalability, and business operations:
-
TYPE OF CLIENTS:
Forbes 100 Fashion
and luxury brandsSCOPE OF WORK:
Supporting international fashion and luxury brands in upgrading their Salesforce Commerce Cloud platforms for smoother omnichannel performance.
-
TYPE OF CLIENTS:
Flagship jewelry
brandsSCOPE OF WORK:
Modernizing digital architecture and commerce operations for an international jewelry company with multiple regional branches.
-
TYPE OF CLIENTS:
Globally recognized
food companiesSCOPE OF WORK:
Assisting enterprise food brands in improving their online sales infrastructure and optimizing B2B/B2C commerce flows on SFCC.
-
TYPE OF CLIENTS:
Long-established
department store chainsSCOPE OF WORK:
Contributing to digital transformation programs for global retail networks by modernizing legacy ecommerce environments and storefronts.
-
TYPE OF CLIENTS:
Enterprise-level
communication and
satellite service providersSCOPE OF WORK:
Enhancing ecommerce functionality and internal process automation for global communication and satellite technology companies.
-
TYPE OF CLIENTS:
Fortune 500 Home
improvement brandsSCOPE OF WORK:
Developing and supporting scalable SFCC solutions for international home decor and accessories companies to improve site performance and maintain brand consistency across regions.
Turning challenges into criteria:
What BORN Group looked for in an outstaffing partner
Our client was managing multiple enterprise-scale ecommerce implementations simultaneously, each involving:
-
complex system integrations
-
high user loads
-
demanding delivery schedules
Their internal teams were experienced but stretched thin — and scaling with new full-time hires wasn’t a viable option given project timelines, onboarding complexity, and compliance requirements.
BORN Group needed an external partner capable of supporting their in-house structure with stable, senior-level talent who could start contributing fast and maintain enterprise-grade quality.
The real challenge wasn’t just finding developers — it was finding people who could think and work like enterprise employees, not short-term contractors.
The client’s expectations went far beyond coding skills. They wanted developers who could:
In other words, BORN Group was looking for a partner who could ensure long-term stability, trust, and predictability — a vendor whose specialists would blend into their teams seamlessly and stay committed over time.
Understand the dynamics of large accounts and internal communication protocols
Navigate multiple layers of stakeholders and project managers
Foresee delivery risks before they escalated
Adapt to internal processes, documentation standards, and review cycles without friction
Principles on which the Dinarys–BORN Group partnership was built
We had two main goals for this partnership:
Finding developers
who not only had technical mastery of Salesforce Commerce Cloud but also experience working within enterprise environments, where every task must align with business processes, governance, and compliance.
Ensuring retention and continuity
so that knowledge, relationships, and delivery rhythm wouldn’t be lost to turnover.
“When working on projects like this, it’s actually all about you. Your enterprise client has already gone through their own path — they’re mature enough to know what they need and why they need it.
What they’re looking for in a software development partner is alignment on that same level of maturity: shared priorities, clear requirements, a common goal, and a sense of responsibility built on self-discipline, emotional intelligence, and control. We’re grown-ups in the business world — and your enterprise partner expects exactly that.”
Jane Vyshnova
CEO at Dinarys
Our cooperation with BORN Group was guided by a clear set of principles that shaped every stage of collaboration, from staffing and onboarding to day-to-day delivery:
PRINCIPLE I
Staffing the right people from the start
We began by assembling a team of senior SFCC developers with proven experience in large-scale enterprise projects. These were people who had already worked with structured corporate environments and understood:
- documentation discipline
- stakeholder communication
- the importance of proactive risk management
- how to be accountable for their own scope of work within a large project ecosystem
At Dinarys, staffing isn’t just about matching technology stacks; it’s about matching mindsets.
We select people who can confidently represent our company in front of enterprise clients — those who can not only deliver technically but communicate maturely, challenge ideas respectfully, and support decisions with reasoning.
We went through a multi-stage selection process that focused on both technical and interpersonal fit:
Stage
Workflow
1. Technical validation
Confirming senior-level SFCC expertise through practical tasks and comprehensive system design analysis by our senior technical leadership.
2. Enterprise readiness screening
Assessing familiarity with large-account practices such as version control policies, documentation discipline, sprint review etiquette, and cross-team communication.
3. Soft skills interviews
Evaluating developers on how they communicate, collaborate with stakeholders, and handle concerns early and constructively. One of the important skills we review during this stage is the ability to balance independence and teamwork. Developers we hire must have a strong sense of accountability and understand their zone of responsibility within their teams and their projects.
4. Cultural compatibility check
Ensuring each candidate can adjust to the client’s tone, values, and pace without friction.
Need to scale your team with developers who fit from day one?
Dinarys will handle the full staffing cycle — from vetting to onboarding — so you can focus on delivery:
Need to scale your team with developers who fit from day one?
Dinarys will handle the full staffing cycle — from vetting to onboarding — so you can focus on delivery:
01
Fast candidate selection based on technical and cultural compatibility with your team
02
Senior specialists experienced in enterprise-level communication and workflow alignment
03
Smooth onboarding, legal setup, and HR support handled entirely by Dinarys
PRINCIPLE II
Managing everything
behind the scenes
While the client focused on delivery, Dinarys handled everything else that made this cooperation sustainable. Our HR, legal, and operations teams took full responsibility for:
Legal and contractual
management
including NDAs, payroll, and compliance
Onboarding
and adaptation
ensuring each developer integrated smoothly into the client’s systems, workflows, and communication channels
Performance
tracking
to monitor satisfaction and productivity on both sides
Employee support
and social benefits
to maintain motivation and prevent burnout
Knowledge
preservation
so that project insights and context were never lost during transitions
Our behind-the-scenes infrastructure ensures that outstaffing never feels like outstaffing but instead feels like a well-managed internal team.
PRINCIPLE III
Retention as a core
strategy, not a metric
At Dinarys, retention is not a number we report; it’s a philosophy we practice. Enterprise clients value predictability, and you can’t be predictable if your team keeps changing.
That’s why we invest in long-term developer satisfaction through:
Thoughtful onboarding and adaptation
Every developer receives a structured onboarding process. We explain the client’s communication style, business context, and project goals so that they feel like part of the team, not just a hired resource.
Continuous HR and delivery support
Each engineer has an assigned HR partner and delivery manager who stays in regular contact throughout the project. This is about understanding workload, challenges, and morale early, before they grow into real issues.
Clear feedback and career visibility
We provide transparent feedback loops and regular performance discussions. Developers see how their work impacts the client’s success, what skills to grow next, and what future opportunities they can expect.
Professional growth and learning opportunities
Access to training materials, internal mentorship, and peer knowledge sharing helps our engineers stay confident and up to date with technologies. Growth opportunities reduce turnover, as people stay where they can develop.
Emotional
well-being
We believe high-performing teams are healthy teams. That’s why we monitor work–life balance, celebrate milestones, recognize achievements, and step in quickly at the first signs of burnout or overload.
Stable environment and sense of security
Developers know that Dinarys takes care of all administrative and legal matters, including payroll, compliance, documentation, and communication. This lets them focus on work and collaboration, not paperwork or uncertainty.
We make sure that every engineer we assign feels supported, seen, and connected to the bigger purpose of their work. In this project, that approach paid off:
The initial one-year agreement turned into a three-year partnership.
All developers remained within the client’s ecosystem for the entire duration.
Internal teams began to treat our specialists as their own — not as external contractors.
PRINCIPLE IV
Our work never ends
Most of what keeps enterprise partnerships strong never makes it into reports. What goes unnoticed are the quiet, consistent efforts that hold everything together:
HR specialists checking in regularly to catch early signs of fatigue or friction
Managers explaining the business context so that developers understand not only what they are building, but why
Coordinators ensuring smooth communication between different departments and across time zones
Knowledge transfer processes that preserve continuity even when projects evolve
What we’ve achieved
In large-scale enterprise partnerships, success doesn’t just depend on technical expertise — it depends on stability, empathy, and understanding how people work together over time. The partnership we’ve built is seen in the following results:
-
The initial 1-year contract was extended to over 3 years of active cooperation.
-
15+ enterprise projects were completed with direct participation of Dinarys developers.
-
0 engineers were replaced during the engagement period.
-
The Dinarys team seamlessly integrated with the client’s internal teams and delivery workflows.
-
Our relationship was built on trust, continuity, and mutual respect.
What made this cooperation last wasn’t just our technical match. It was shared responsibility, consistency, and the mutual understanding that reliability builds more value over time than speed ever could. We know that stability and trust can’t be rushed — they’re earned through showing up, delivering steadily, and treating the client’s goals as our own. That’s what turns a project into a partnership.
The Dinarys Team
Looking for a reliable outstaffing partner who values long-term continuity as much as you do?
Dinarys will build and manage your outstaffed team as a seamless part of your organization:
Looking for a reliable outstaffing partner who values long-term continuity as much as you do?
Dinarys will build and manage your outstaffed team as a seamless part of your organization:
01
Senior-level engineers experienced in enterprise delivery and stakeholder communication
02
Stable, HR-supported collaboration designed for long-term retention and knowledge continuity
03
Smooth integration with your internal workflows, reporting, and governance standards
More outstaffing projects from our portfolio
Untamed
Dinarys helped to power and optimize the ecommerce experience for a UK-based pet nutrition brand with fractional engineers.
-
Assembled a senior-level engineering team (front-end, back-end, DevOps) in under three weeks, taking full responsibility for recruitment, onboarding, payroll, and legal compliance
-
Integrated with the client’s internal teams, aligning with their delivery goals and implementing major initiatives: back-end refactoring, front-end optimization, deployment automation, and documentation
-
Ensured team stability through HR support, performance tracking, and continuous engagement so that engineers stay productive across multiple client projects without disrupting the development process
Kaizen Technology Solutions
Dinarys partnered with Kaizen Technology Solutions to strengthen their delivery team with senior Salesforce integration developers.
-
Staffed the right Salesforce integration specialists within five business days, fully aligned with the client’s technology stack, processes, and Pacific Time Zone
-
Supported Kaizen’s projects in the healthcare domain by improving Salesforce integration quality, documentation consistency, and overall architecture stability
-
Improved the client’s architecture and process integration with enhanced solution design, smoother external system integrations, and team scaling
H1
Dinarys collaborated with a leading Netherlands-based ecommerce solutions provider to reinforce their internal engineering capacity through senior Shopware developers.
-
Recruited senior Shopware developers through a tailored three-stage process designed to match H1’s technology standards and internal culture
-
Integrated outstaffed specialists into H1’s teams with minimal disruption, aligning on workflows, tools, and governance to support enterprise-scale delivery
-
Supported ongoing talent stability and performance through proactive HR, knowledge continuity, and transparent collaboration for a long-term, scalable partnership