Dinarys at DMEXCO 2025: Connecting with Partners and Exploring the Future of Ecommerce

Dinarys once again took part in DMEXCO 2025, one of the largest and most inspiring events in digital marketing and eCommerce. We’ve been coming to this conference for several years now, and every time it reminds us just how dynamic this industry is. DMEXCO always gathers the brightest players — from technology providers and platform vendors to agencies and enterprise leaders — all shaping the future of online commerce together.

Representing Dinarys this year was Jane Vyshnova, our CEO, who met with long-term partners and industry friends to exchange ideas, discuss new trends, and explore future collaborations.

DMEXCO is always a joy to attend — it’s one of those conferences where everything is organized perfectly, the atmosphere is inspiring, and you simply feel good being there. It’s a beautifully run event in the right place, and I’d recommend everyone in ecommerce to experience it at least once — it’s absolutely worth the ticket.
— Jane Vyshnova, CEO of Dinarys

One of the highlights for us was catching up with the Mailchimp team. Their presentation on new cross-sell and upsell features really stood out — not because it promised something radically new, but because it showed how meaningful progress often comes from refining what already works. It’s great to see when companies keep investing in improving their platforms to deliver better value and customer satisfaction. Thanks, Franz Riedl, it was superb!

We also dropped by our partners Emporix, whose booth was constantly surrounded by visitors — and for good reason. Their platform continues to evolve fast, offering impressive flexibility and scalability for ecommerce businesses. Watching that progress in real time as partners is always rewarding.

Another pleasant encounter was with the Digitas team, specifically with Stefan Müller-Dürholt and Tim Schröder, and the Vercel team — genuine thank you, Nicolas Kaden for the Rhine trip invitation. Their progressive approach and openness to innovation made our conversations genuinely engaging.

Of course, Shopify’s presence was impossible to miss. Their booth was one of the busiest at the conference, buzzing with discussions about their expansion into the Polish market. We’d like to extend our warm congratulations to Jakub Wygladala, who now leads the Shopify Poland office. Shopify’s growth shows how the market continues to move toward composable commerce solutions — whether through Emporix or Shopify Plus, flexibility and scalability are clearly becoming the new standard.

DMEXCO 2025 once again reminded us that innovation isn’t only about disruption — it’s about continuously improving, listening to customers, and building smarter, more adaptable commerce ecosystems.