Top mistakes in eCommerce retail: part 1

Development Apr 11, 2017

Top mistakes in eCommerce retail: part 1

Main / Blog / Top mistakes in eCommerce retail: part 1

There are some mistakes only a few people know about. Find and correct them in your online store in order to improve the customer journey.

First of all, in order to understand the main idea, it is necessary to know four basic objectives of eCommerce marketing strategy. The first aim is to attract new visitors, then to make more of these visitors your customers. The next points are to increase the average revenue earned per customer session and to create incentives for these customers to return for future purchases.

Aside from attracting new visitors, all other goals depend upon conversion rate optimization, which is an important part of eCommerce marketing. However, there are many mistakes that have a negative impact on conversion rate.

The sooner these problems are solved on your website, the sooner you can see positive changes in your online store conversion.

In the next article, we will check other mistakes to avoid in eCommerce. 

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