E-Commerce Dec 23, 2022

How to Set Up and Manage Multiple Shopify Stores in 2023

Daria Diachenko

Daria Diachenko



How to Set Up and Manage Multiple Shopify Stores in 2023

Time to read: 15 minutes


  1. What Is Multi-Store Management?
  2. Key Benefits of Managing Multiple Stores on Shopify
  3. Creating Multiple Shopify Stores
  4. Tips for Effectively Managing Multiple Shopify Stores
  5. Must-Have Shopify Apps to Manage Multiple Shopify Shops
  6. Bottom Line

Do you have a business with multiple stores or outlets? Are you looking for an easy way to manage them all in one place? Shopify is a powerful platform that can help you achieve this. With its intuitive user interface, comprehensive e-commerce tools, and world-class customer service, Shopify makes it easy to set up and manage multiple stores in 2023. In this article, we walk you through the steps to get you started and provide some tips and tricks to help you make the most of your Shopify stores. Let’s get started!

What Is Multi-Store Management?

Multi-store management is a method of managing multiple online stores from one account. Using this setup, you can leverage the same Shopify platform to manage multiple stores, each with its own products, customers, orders, and themes. This allows you to create and manage multiple storefronts from one account, and it saves you time and effort while you grow your business.

Multi-store management provides many advantages for e-commerce businesses, including the following:

Multi-store Management System

Multi-store management generally saves time and improves business efficiency, making it an invaluable tool in the ever-changing landscape of e-commerce. In 2023, multi-store management is expected to become even more essential for businesses. Research indicates that the e-commerce industry will grow to nearly $6.5 trillion by 2023, and Shopify is predicted to be one of the top players in the industry. As the need for e-commerce stores increases, so does the need to optimize store management. Multi-store management provides a great way to save time and energy while you grow your business.

Key Benefits of Managing Multiple Stores on Shopify

Having multiple Shopify stores can be a great asset for businesses in 2023. Businesses enjoy various benefits from having an array of online stores, ranging from increased sales to better customer engagement. Here are some key advantages of managing multiple Shopify stores:

1. Increased sales opportunities

By opening multiple stores, businesses can tap into different markets and customer segments. This helps maximize sales opportunities by exposing customers to a variety of products within their niche. For example, if an apparel store has multiple Shopify sites devoted to women’s fashion, men’s fashion, and kids’ wear, it can reach more potential shoppers and generate more sales.

2. Greater reach

Having multiple stores also allows businesses to reach a wider range of customers. This is especially beneficial for international shoppers who may not be familiar with the company’s main store. By having several Shopify sites, businesses can easily target specific countries or regions and offer tailored services and products that meet their customers’ needs. It also makes it easier for customers from different countries to access the store, since they can just select their preferred language or currency.

3. Easier product promotion

Since each store is its own entity, businesses can easily promote their products and services on a larger scale and create custom campaigns that target different customer segments or demographics to maximize their sales potential. In addition, having multiple stores allows businesses to create more effective marketing campaigns and makes it easier for customers to find the products they want.

4. Better customer engagement

Having multiple Shopify sites helps businesses build stronger relationships with their customers. Each store can be tailored to meet the needs of a specific market or customer segment, which helps businesses better understand their customers’ needs and preferences. Having several stores also allows businesses to create more personalized marketing campaigns that make customers feel that they are heard.

5. Increased loyalty

Finally, having multiple stores helps businesses create a more loyal customer base. By offering a variety of products and services in different locations, businesses give their customers the best possible shopping experience. This promotes loyalty by showing customers that businesses care about their needs and want to offer them the best deals.

Key Benefits from Having Multiple Stores on Shopify

Creating Multiple Shopify Stores

Creating multiple Shopify stores is an effective way to increase the reach and impact of your business. Having multiple stores allows you to diversify your products and services, expand into new markets, and create separate storefronts for different customer segments. With many options available to set up and manage multiple shops, it is now easier than ever to get your business up and running. Dinarys can walk you through the process of creating and managing multiple Shopify stores and help you every step of the way. Here are three ways to create multiple Shopify stores:

1. Use additional storefronts.

This is probably the most straightforward way to create multiple shops on Shopify. It gives you the ability to create additional storefronts with various URLs and design options that can be used for different customer segments or countries. You can manage all of your stores from a single dashboard and use the same products and inventory across stores.

The following tips are helpful for using additional storefronts:

Tips on using additional storefronts

Read more about How to Be Compliant with GDPR and PCI DSS.

2. Use MultiShopify.

MultiShopify is an app that allows you to host multiple stores from one Shopify account. Because the app allows you to easily switch between different stores and their settings, it is a great way to create and manage multiple shopfronts simultaneously.

Consider the following tips when using MultiShopify:

Tips on Using MultiShopify

3. Use Shopify Plus.

Shopify Plus is a premium service that allows you to access extra features and create multiple stores with different domains. This is the perfect solution for larger businesses that need additional features, such as unlimited staff accounts and sophisticated reporting tools.

The following tips can help you manage multiple stores with Shopify Plus:

Tips on Using Shopify Plus for Multi-storeLearn more about these options by reading our article “Shopify Plus vs. Shopify: How to Choose the Right Platform.”

By following these recommendations and utilizing the right tools, you can easily establish and manage multiple Shopify stores in 2023. Dinarys can guide you every step of the way, so do not hesitate to contact us if you need any assistance. If you use the right strategy, managing multiple stores can be an effective way to increase the scope and reach of your business.

Tips for Effectively Managing Multiple Shopify Stores

Managing multiple Shopify stores can be a challenging task, but it does not have to be. By using the right strategies and tools, you can manage multiple stores more easily and efficiently in 2023. Here are some tips for effectively managing your Shopify stores:

Customize each of your stores.

Each store should have its own distinct identity, and you should tailor your marketing efforts to the unique needs of each store. Analyze each store’s performance regularly, look for opportunities to improve, and optimize each store based on its individual goals.

Integrate your stores with other e-commerce solutions so that you can automate many of the tedious tasks required to run multiple stores. This will allow you to focus on what matters most: growing your business and providing an excellent customer experience.

Consider the following tools and integrations:

Customize each of your store

Update inventory in real-time.

Keeping your stores up to date with the latest products is essential to customer satisfaction. Make sure to update your inventory automatically in real-time so that customers can always access the products they need immediately.

Customer service is key when it comes to running multiple Shopify stores, so it is important to invest in customer support and automation tools. Automation reduces the amount of time spent on mundane tasks, allowing your team to focus on more strategic activities and improve the overall customer experience.

Consider using the following:

Update inventory in a real-time

Manage your orders by centralizing data.

Running multiple stores can make it hard to track orders and customers across all your stores. Centralizing data so that all your order information is accessible from one place will help you stay organized and ensure that no orders are missed or forgotten. An order management system includes inventory synchronization at regular intervals of time.

Consider using the following tools:

Manage your order by centralizing data

Use a product information management system.

Product information management (PIM) systems allow you to manage product data across multiple stores in one central place. This makes it easier for you to keep your product information current, reduces the amount of time spent on manual data entry, and ensures accurate information across all of your stores.

Consider using the following tools:

Use a product information management system

For additional information, read “Product Information Management Best Practices: How to Succeed with PIM.”

Develop a centralized customer support system.

Developing a centralized customer support system helps you provide consistent customer service across all of your stores. It is important to ensure that all customer inquiries are addressed in a timely manner, regardless of which store is the origin of the inquiry.

You should consider using the following tools:

Develop a centralized customer support system

Following these suggestions will allow you to manage multiple Shopify stores effectively in 2023. By using the right strategies, tools, and integrations, you can ensure that your stores provide the best possible customer experience and that you grow your business.

Must-Have Shopify Apps to Manage Multiple Shopify Shops

Since e-commerce is becoming increasingly important, having multiple Shopify stores can help you grow your customer base and tap into new markets, but establishing and managing multiple storefronts can be difficult. Fortunately, the Shopify app store offers several apps that make it easier to manage multiple shops.


One of the most important Shopify apps for managing multiple stores is Oberlo. The app makes it easy to import products from AliExpress into your store and offers a powerful automation platform to manage orders from all your stores in one place. In addition, Oberlo allows you to track statistics and insights easily across your stores to help you see which products are performing best and to make changes as needed.


Bold Subscriptions

If you run multiple stores for a subscription-based business, Bold Subscriptions is a must-have app. This app allows you to create and manage subscriptions and customize the experience for each of your customers across multiple Shopify stores.

Bold Subscriptions


If you sell globally across multiple stores, then Shippo is a must-have app. This app allows you to compare rates easily from different shipping carriers and find the best rate for your customers. The app also allows you to track packages and notify customers when their orders have shipped.



Zapier is a powerful, easy-to-use app that helps you automate tasks across your Shopify stores. Using Zapier, you can easily set up automated workflows to ensure that all your stores run smoothly and efficiently, saving you time and energy in the long run.


These are just a few must-have Shopify apps for managing multiple stores in 2023. These apps help you easily set up and manage multiple store fronts and give you more time to focus on growing your business.

The Cost of Creating Multiple Shopify Stores

Setting up multiple Shopify stores in 2023 can be an expensive endeavor, but by strategizing and budgeting, you can do so without breaking the bank. Depending on the type of store you set up, costs can range anywhere from $9 per month for a basic Shopify account to thousands of dollars per month for a more advanced setup. In addition, you will need to invest in tools and services that may increase your overall costs, such as payment gateways, domain names, and hosting solutions.

When budgeting for multiple Shopify stores in 2023, it is important to plan ahead and consider all of the additional expenses that you may incur, including the following:

When setting up multiple Shopify stores in 2023, you should carefully consider all of the potential costs and plan accordingly. By taking the time to research, you can ensure that you are prepared to manage multiple stores without going over budget.

Bottom Line

Setting up and managing multiple Shopify stores in 2023 can be an excellent way to grow your business. With the right strategy, you can easily create a successful venture that yields significant returns for years to come. Using our guide as a starting point, you have all the information you need to set up and manage multiple Shopify stores in a way that works best for you.

Managing multiple Shopify stores in 2023 can be simpler with the help of Shopify Plus Development from Dinarys. With our comprehensive set of tools and features, you can easily set up and manage multiple stores from one place, ensuring that your customers get the best possible experience when shopping in your store. With our Shopify Plus Development services, you can rest assured that your stores will run smoothly in the coming year. Make sure that you take advantage of our services to get the most from your e-commerce business! Contact us today for more information about setting up multiple stores on Shopify. We look forward to helping you manage your online business successfully!

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