E-Commerce Dec 14, 2022

Shopify vs. Shopify Plus: How to Choose the Right Platform

Daria Diachenko

Daria Diachenko



Konstantin Sukhinin

Konstantin Sukhinin

Delivery Director


Shopify vs. Shopify Plus: How to Choose the Right Platform

Time to read: 20 minutes


  1. What Is Shopify and Shopify Plus?
  2. Main Differences Between Shopify and Shopify Plus
  3. Shopify vs. Shopify Plus: Pricing Plans
  4. Shopify Plus vs. Shopify: Which is Better for You?
  5. How to Upgrade to Shopify Plus
  6. Shopify vs. Shopify Plus: The Bottom Line

Shop owners have two options when selecting their e-commerce platform: Shopify or Shopify Plus. Both platforms are excellent ways to build an online store, but each has unique advantages and disadvantages. Choosing the right platform can be a difficult decision and requires careful consideration. This article explores the differences between Shopify and Shopify Plus to help shop owners make the right choices for their businesses. We provide an in-depth comparison by explaining each platform’s features, pricing, and benefits. By understanding these platforms, shop owners can make informed decisions about which platform to use for their online stores.

What Is Shopify and Shopify Plus?

Shopify is an e-commerce platform that enables entrepreneurs and businesses to create online stores without building a website. It has become one of the most popular choices for those looking to set up shops online for a good reason. Shopify boasts powerful features, an intuitive dashboard, and a range of customizable themes and templates.

What is Shopify and Shopify Plus?

Shopify Plus is the enterprise version of Shopify. It is a comprehensive platform designed for larger businesses that need more powerful tools and features to scale their success. Shopify Plus offers advanced shop functionality, unbeatable performance, security, access to specialized experts, and exclusive features built for large companies.

Both platforms streamline and simplify the e-commerce process, but there is a clear distinction between the two. Shopify Plus provides more comprehensive tools and features than Shopify, which makes Shopify Plus ideal for larger businesses or those that need higher performance. Shopify Plus provides access to exclusive shop-building tools, enhanced shop performance, and an enterprise-level support team.

Have a project in mind?

Lets talk about it

Request a quote

Main Differences Between Shopify and Shopify Plus

Although both Shopify and Shopify Plus offer powerful features for businesses of all sizes, the differences between the two platforms are significant. It is essential for you to understand these differences to make the right decision when setting up your online shop. To help you make the right choice, Dinarys has developed a comprehensive guide that compares Shopify and Shopify Plus.

Theme Customization

Theme customization is an integral part of any online shop. Shopify offers free and premium themes that range from basic to sophisticated designs. Using Shopify, you can customize the look and feel of your shop with drag-and-drop tools and code-editing options.

On the other hand, Shopify Plus allows merchants to access custom coding capabilities that provide access to more powerful and sophisticated features. This allows shop owners to customize the look and feel of their shops in ways that Shopify does not provide. In addition, Shopify Plus users have complete control over their shop’s source code and can access additional features, including the following:

Generally, Shopify Plus users can build shops tailored to their exact specifications and needs. This allows shop owners to create online shops that stand out from their competitors and to remain competitive in the e-commerce industry.

Shopify vs Shopify Plus Theme Customization

Which one to choose?

Ultimately, the choice depends on your shop’s specific needs and goals. Shopify is an excellent option if you need an easy-to-use shop with basic features. Shopify Plus is the way to go if you are looking for more power and customization options.

API Integrations

API integrations are critical when comparing the standard edition of Shopify with Shopify Plus. Shopify Plus offers more robust API integration capabilities, allowing shop owners to connect their shops with third-party apps and services, such as accounting software, customer relationship management (CRM) systems, marketing automation tools, and shipping carriers. This allows shop owners to streamline operations, create a better customer experience, and automate business processes. In contrast, the standard Shopify edition provides shop owners with limited API integration capabilities.

Shopify vs Shopify Plus APIs Integration

Understanding the differences between Shopify and Shopify Plus in terms of API integrations is essential when evaluating which platform is suitable for your shop. Shopify Plus provides shop owners with access to more advanced API integration capabilities, giving them more flexibility and control over their shop operations, customer experience, and automation options. Shopify Plus may be a better option for owners looking for complete control over their operations.

Bottom line:

Shop owners looking for more flexibility and automation options should consider Shopify Plus. Shop owners who do not need as many advanced API integrations should use the standard Shopify edition. Ultimately, shop owners will have to weigh their shop’s needs and budget against each platform’s features to make the best decision.

Language Support

Shopify and Shopify Plus provide language support. Shopify offers five languages: English, French, German, Italian, and Spanish. Shopify Plus offers more than twenty languages, giving you access to a broader international audience. In addition, Shopify Plus offers multilingual shop capabilities that allow you to customize languages for different countries and regions. This gives you more flexibility in targeting diverse audiences and providing localized experiences for customers.

Shopify vs Shopify Plus Language Support

Shopify offers built-in currency conversion, so you do not have to worry about providing the correct currency for your customers. Shopify Plus takes currency support even further with real-time exchange rates and automated pricing updates based on the customer’s location. This ensures that you always provide the most current prices and minimizes manual effort when dealing with different currencies.

TIP: These language and currency features are essential for businesses with a global reach because they help reduce customer confusion and maximize conversions.

Exclusive Apps

One of the most notable differences between Shopify and Shopify Plus is the availability of apps. Shopify Plus has several exclusive apps that are not available with Shopify, including:

These exclusive apps allow Shopify Plus users to create powerful shops tailored to their specific needs. By using Shopify Plus, shop owners can take advantage of powerful features and apps that will help them better manage their shops, optimize them for maximum productivity, and offer more enticing deals to customers.

Have a project in mind?

Lets talk about it

Request a quote

Wholesale Channels

In terms of online sales, Shopify and Shopify Plus differ in their comprehensive selling capabilities. Both Shopify and Shopify Plus provide retailers with tools to manage their e-commerce stores and sell goods online. However, Shopify Plus has advanced features that Shopify does not offer. For example, Shopify Plus has a built-in wholesale channel that Shopify does not have. A Shopify Plus wholesale channel helps retailers manage their relationships with multiple wholesalers and vendors. This feature allows Shopify Plus users to create multiple storefronts with pricing and product selection specifically tailored to different types of customers, such as wholesalers, retailers, or B2B customers.

The Shopify Plus wholesale channel also helps users track inventory levels across their different sales channels more easily. The wholesale channel also allows retailers to set up automated reordering, which helps them replenish their stock quickly and efficiently.

In conclusion, Shopify Plus is the ideal platform for large retailers and enterprises that want comprehensive features and selling capabilities. Shopify Plus is equipped with advanced features that are unavailable with Shopify, such as the built-in wholesale channel, automated reordering, and multiple storefronts. These Shopify Plus features help businesses easily manage their relationships with multiple vendors and customers, track inventory levels across different sales channels, and quickly reorder stock when needed. Making the right choice between Shopify and Shopify Plus depends on various factors, including the size of your business, budget, and needs.

For additional information, read our blog What Is the Best E-Commerce Platform for Wholesale?.

Integrations with Existing Platforms

Shopify and Shopify Plus are both powerful e-commerce platforms, but they have different capacities to integrate with existing platforms. Shopify is an open platform, so it is designed to connect with and support many third-party applications. This makes Shopify versatile in terms of integrations and capabilities.

On the other hand, Shopify Plus is built for enterprise-level merchants and offers a more comprehensive integration with existing platforms, such as ERP and CRM systems. Shopify Plus provides enterprise features, including advanced order management, automated fulfillment, and scalability.

Thus, Shopify Plus is better suited for larger businesses that need robust integrations and enterprise-level functionality. In terms of pricing, Shopify Plus is usually more expensive than Shopify. When choosing the right platform for your business, you must consider your specific needs and shop around to ensure that you choose the best possible solution. The choice between Shopify and Shopify Plus often depends on your business goals and budget. Both offer powerful e-commerce capabilities, but Shopify Plus may be a better fit for larger businesses that need more robust integrations and enterprise-level features. In addition to considering Shopify and Shopify Plus, you should also consider other e-commerce platforms that offer similar features and integrations.

The table below briefly summarizes the differences between these two platforms.

Integration with Existing Platforms

Shopify vs. Shopify Plus: Pricing Plans

Shopify and Shopify Plus offer many different pricing plans. The biggest difference between the two is that Shopify offers a range of plans for different businesses, while Shopify Plus is designed for larger businesses and offers enterprise-level pricing.

Shopify offers four plans that range from $29 to $299 per month. These plans offer different features that suit various business needs. Shop owners can sell up to five different products with the basic plan, while the Shopify Plus plan allows shop owners to sell an unlimited number of products. In addition, shop owners can add third-party apps and shop themes to their shops.

Shopify vs Shopify Plus Prices

On the other hand, Shopify Plus is designed for bigger businesses that require more features and flexibility. It offers the ability to sell unlimited products, staff accounts, and access to shop themes and third-party apps. In addition, shop owners can customize shop features and design their shops to match their brands. Shopify Plus also offers enterprise-level security and fraud protection to shop owners.

Shop owners will pay a setup fee for both Shopify and Shopify Plus. For shop owners who use Shopify, the fees range from $79 to $299 per month, depending on the plan. For Shopify Plus shop owners, fees range from $2,000 to $6,000 per month.

When deciding between Shopify and Shopify Plus, shop owners must weigh all their options. Shop owners must consider their shop size, budget, and business needs to determine which service best fits them. Shop owners should also consider shop themes, third-party apps, and customization options. By considering all of these factors, shop owners can choose the shop platform that best suits their shop’s needs.

Have a project in mind?

Lets talk about it

Request a quote

Shopify Plus vs. Shopify: Which is Better for You?

Shopify and Shopify Plus are two of the most popular options for e-commerce platforms. Both offer great features, but you should consider the critical differences between the two platforms when deciding which one is best for you.

If you have a small business with few products, limited sales, and no need for complex user experience features, Shopify is an excellent choice. It is relatively easy to use and offers a wide array of features.

In contrast, Shopify Plus is more suitable for medium-sized and large businesses with complex needs. It provides several features that Shopify does not provide, such as a custom checkout process, multi-user accounts, and additional security features. It also comes with a wide range of enterprise-level tools, such as real-time analytics and reporting.

Shopify is generally more affordable than Shopify Plus, which makes it an excellent choice for small business owners who do not need the extra features offered by Shopify Plus.

How to Upgrade to Shopify Plus

For merchants looking to scale their businesses, Shopify Plus provides an enterprise-level e-commerce solution to help them grow and succeed. Unlike Shopify, which is designed for smaller companies, Shopify Plus is designed specifically to meet the needs of larger merchants.

Shopify Plus offers a more robust platform with advanced features and customization options. It also provides merchants with dedicated account teams, 24/7 customer support, and numerous other benefits. In addition, Shopify Plus can scale up to handle thousands of orders and millions of products. Here is the process for upgrading to Shopify Plus:

1. Look at your business needs and goals

Before you upgrade to Shopify Plus, take some time to evaluate your business needs and goals. What do you need from an e-commerce platform? How much customization do you require? How many products do you sell? How many orders do you manage on a daily basis? Answering these questions can help determine whether Shopify Plus is the right platform.

2. Compare Shopify with Shopify Plus

Once you know what e-commerce platform you need, compare Shopify with Shopify Plus. This can help you decide whether to upgrade and whether the investment is worth it for your business.

3. Contact Shopify Plus to get started

When you are ready to upgrade, contact an experienced Shopify Plus development company to get started. It will provide you with a personalized onboarding plan and help you set up your Shopify Plus store.

4. Launch your store

After setting up your Shopify Plus store, you can launch it to the public. This gives you access to all the advanced tools and features that make Shopify Plus a powerful e-commerce platform.

By upgrading to Shopify Plus, you can unlock the potential of your business and take advantage of enterprise-level features and tools. You can also customize your store to meet your customers’ needs and easily manage thousands of orders.

Shopify Plus is a robust e-commerce solution that can help you reach the next level. With dedicated account teams and 24/7 customer support, you are sure to find success with Shopify Plus.

Once you understand the process and features associated with Shopify Plus, you can decide which platform is right for your business.

Shopify vs. Shopify Plus: The Bottom Line

When choosing the right platform for your business, you must consider what you need and how each solution can meet your requirements. Shopify Plus is designed for larger companies that need enterprise-level features, while Shopify is more suitable for smaller businesses with limited budgets. The best option for your business will ultimately depend on various factors, such as budget, scalability, security, and support.

Contact Dinarys for a free consultation to help you make the right decision for your business. We will work with you to understand your goals and provide guidance on the platforms and features that meet your needs. Our experience can help you choose the best solution for maximum success!

Let professionals meet your challenge

Our certified specialists will find the most optimal solution for your business.

Please enter valid name
Please enter valid name
Please enter valid E-mail
Message is too short

Your message has been successfully sent. We will be in touch shortly! Success icon