How to build a food delivery website for your local business

Development Jan 14, 2019

How to build a food delivery website for your local business

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The food delivery market is drastically growing. In 2018, the revenue in the online food delivery has reached US$82,714m, compared to 70,631m in 2017.

According to Statista, 26% of U.S. consumers order food at least once a week.

The traditional model of food delivery remains the preference among consumers. By the conventional model, we mean the process when a customer places an order with a local restaurant and waits for the order to be delivered to the door. Such model counts 90% of online food market share, where three-quarters of orders placed are by phone.

The high demand for online food delivery tells us that food delivery website development is a prospective niche for investment. If you plan to build a food delivery website, this article is right for you!

Below we share:

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The best food delivery websites

If you have decided to create your food delivery service, you should be aware of current industry leaders. Knowing the current industry leaders will help your delivery service be competitive on the market. This information is also a great way to get insights into the most useful features for your future food-ordering website. Below we will tell you about the five most popular online food delivery leaders and how they work.

Best food delivery websites Food Panda

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Food Panda
Food Panda is the most significant player in the food delivery market. The company was created in Germany by an internet holding company Rocket in 2013. Now this food delivery platform includes 30,000 restaurants in more than 35 countries. The platform consists of a large variety of cuisines, and different dishes together with safe and trouble-free payment options. To make the ordering process even more convenient, Food Panda offers users a cross-platform alternative.

Best food delivery websites UberEats

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Most people, who trust Uber to drive them safety around the city, also rely on this company to deliver their sandwiches. The UberEats is a standalone food delivery application. Still, UberEats has many similar functions with Uber, like cashless transactions and estimated delivery times.

Best food delivery websites EAT24

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Yelp Eat 24 is a delivery service app that includes a robust system of restaurants rating and reviews. The app users choose the restaurant for the ordering service based on the reviews of other users. So they can rely on the app to deliver their dinner.

Best food delivery websites

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The food delivery website,, offers customers a vast variety of services. Customers can order a delivery of lunch, a bottle of wine, groceries and even laundry. The main feature of this delivery service provider is that it does not charge a service fee.'s primary source of income is a small percentage of the customer pre-tip subtotal.

Best food delivery websites Grubhub

Image source: media.grubhub

Grubhub is a food delivery platform that analyses users’ location and allows ordering food delivery from the nearest restaurants. Users can also filter the search results by cuisine or a specific menu item. To speed up the process of food ordering, customers can save their delivery locations such as home or work.

Revenue generation models of food ordering platforms

If the best food delivery websites inspired you, it is the right time to think of how to make such a site profitable. Below we share three popular business models of food ordering business.

The Order Only Model: Such a model, used by Delivery Hero, Grubhub and other restaurant delivery services of the first generation aims at offering customers the ability to order food from a wide range of independent restaurants. These online food ordering marketplaces connect customers with the local restaurants, while restaurants handle the delivery themselves. When applying this business model, the platform should provide customers with an easy and quick order and search functionality. The restaurants pay the platform a commission from 7% to 15% per each order received.

A great example of such a business model is Zomato platform. It offers users many search filters by reviews, price, discounts, and location.

The Order and Delivery Model: Such marketplaces as Caviar, Deliveroo, and Doordash use this model. In this case, the platform handles both order and delivery services. Restaurants also receive benefits from a partnership with such platforms, since there is no need to maintain vehicles or pay couriers. Such food ordering platforms may charge customers a flat delivery fee.

UberEats also use this model. However, the company went even further. Now the platform offers restaurants pop up at the top of the search results for extra marketing fees.

If you want to use this business model, pay attention that fast delivery is the critical satisfaction factor for 60% of customers. You should provide the delivery services in under 30 minutes to ensure your customers' satisfaction. Also, the ordered food should stay tasty and fresh.

The Fully Integrated Model: The third business model, used by such meal delivery startups as SpoonRocket and Sprig, includes the full integration of the process. Such businesses function as a food ordering website, a restaurant and the delivery service. It means that the company develops its food ordering website, prepares meals and delivers orders to customers. Such businesses can serve corporate clients as well as individual customers.

For instance, Metabolic Meals, that uses such model, is known for arranging corporate meal plans and delivering healthy meals right to offices. Often, such meal preparing services cooperate with outstanding master chefs, creating a competitive advantage.

If you want to use this business model, be careful. Many startups went bankrupt because of the enormous operating costs. Such a business model requires companies to use refrigerated trucks, heaters and ice packs that might be costly.

Still, model technologies, like drones and self-driving vehicles could reduce the delivery time as well as money on carrier’s wages. As we can see,, the food ordering and delivery platform from China, covers over 70% of all deliveries by using drones.

How to make a food delivery website

The development of the food delivery website includes many steps such as defining the ordering flow, selecting features, choosing a food delivery website design and platform. Let us dive deeper into each stage so you can understand the flow of food delivery website development.

Define the food ordering flow

To make your future food delivery website successful, you should define the flow of how users will place orders. The most common flow includes the following stages:
Once a user visits a site to order food delivery, they use on-site search to choose the restaurant, compare menus, and check out prices and rating. Then, they select food and place the order. Once the order is confirmed, the user logins to the system or creates a new account by providing contact and bank account details. After the checkout process, if the payment was successful, they receive a notification that order has been processed. Getting notified the order has been processed is the end of the online scenario of a typical food-ordering website. Other stages including food preparation and order delivery happen offline.
You can use this food ordering flow for your future website. So let us move to the second stage.

Select the necessary features for your food delivery platform

Selecting the features for your future food delivery website is very important since it will have a significant impact on usability. In most cases, the site needs to be customized for three user roles: the user, the restaurant and the admin. All three should be connected in the website back-end and work seamlessly.

Below we share the feature list for the three groups of users:



Restaurant Managers

Your solution should inform the restaurants about new orders, as well as notify customers in the case the restaurant declined the order and then suggest alternatives.

Choose a platform or build a custom website

There are several ways of developing a food-ordering website. The first is to buy a clone script. It is an excellent solution for beginners who want to get started in the food delivery.

Out-of-the-box food delivery software

For our clients, we recommend the following food delivery software.

This user-friendly online ordering system suits cafes, individual restaurants, franchises, multi-store chains, takeaways, and convenience stores.
Flipdish provides users with the following features:

A one-time cost of $485.00 combines marketing and an online ordering system for restaurants. This software allows receiving orders via Facebook, Mobile, and Web using their existing payment system. feature list includes:

Cost: $89.00/month

SpeedLine Pizza POS
This food delivery software includes many advanced features including caller ID, delivery mapping, address verification and even driving directions. SpeedLine Pizza POS supports the following food delivery features:

Cost: Not provided by the vendor

Developing a custom food delivery app

The second way is to hire an e-commerce team to develop a custom CMS according to your business needs. This option is more time and money consuming. In our previous fo‚Äčod delivery projects, we did a synchronization of back-end and front-end with custom built CRM.

Our best developers worked on that project since custom-built solutions like CRM required advanced knowledge of programming. In this case, all the integrations should be manually done because there are no sync apps available. Moreover, each time you decide to add some new features to your custom CRM, you will need to hire a development team. This fact also makes a custom build CRM a costly solution.
Still, a custom website gives your food delivery business the advantage over the competitors.

Create a database of restaurants in your target location

To offer your future customers a wide range of cuisines and dishes, you should create a database of restaurants in your target location. This database should include areas of delivery, menu, contact details, and the like. When collaborating with the local restaurants, you also need to agree on the commission your business will receive from each order. You also need to ensure that your website is capable of managing an extensive database. Another important thing is to decide who will deliver orders received from your food delivery website.

Launch an MVP

We recommend launching complex projects as online stores, mobile loyalty program apps, and food delivery websites as MVP. The MVP (minimum viable product) of a food delivery website should include only basic features that allow future customers to make orders and restaurants to deliver these orders. By launching your site as an MVP, you will receive feedback from users on the website usability. Consider this feedback to make your food delivery website even more convenient for users.

Optimize to cater to the needs of locales

In food delivery, as in many other spheres, customer preferences may vary from location. The success of your food-ordering website depends on how well you can cater to the needs of the local audience.
Consider the following points to make your ordering service even more successful:
Your website should provide payment options that comply with the preferences of the community in your city. Such payment options as cash on delivery, credit cards, eWallets, and so forth could vary from city to city.
To be successful in a particular area, you should adopt your business as per the local environment. It could take some time to understand what works in online and offline marketing in your target area.
The tastes of the local target audience might also influence your menu. Dishes categorization and restaurants databases should vary as per local preferences.

The best food delivery website templates

Apart from customer service, the quality of food, and quick delivery, the success of your food delivery website depends on the storefront design. The site should have an attractive design, intuitive interface, and short customer journey to be popular among customers. Below we share the best examples of food delivery website designs so that you could pick one for your business.

How to make a food delivery website looking for the best HTML5 template

HTML5 Food Ordering & Delivery Service Website Theme
We recommend using this HTML5 template since it is a perfect choice for developing a website for food ordering and delivery. Any restaurant can find its collection of pre-designed pages and elements to be useful. You can replace the objects, images with other components and edit files according to your needs.

How to make a food delivery website looking for the best Joomla template

Joomla Website Template for Online Food Business
With this Joomla template, it took only a few hours to create a food ordering and delivery website. The template includes six preset color themes. You can customize it to fit your business and display menu most attractively. This template comes with a handy video tutorial that makes the task much more manageable.

How to make a food delivery website looking for the best premium template

Meal Ordering Website Theme Design Premium Online Restaurant Template
With this premium template for food delivery services, you can easily create a responsive website. It means that the website layout could adapt to the screen size of any device. This template provides users with drag-and-drop layout content, four color themes, and unlimited module positions. With this template, you also receive a flexible homepage with a full-width layout.

How much does it cost to build a food delivery website?

The price of food delivery website development consists of many factors. They are the number of features, development company rate and the difficulty of the projects. Mostly, it depends on whether you want to use a template solution or to build a full custom CMS system for your website. In this case, we highly recommend starting a project with an MVP. Below we share a rough estimate for an MVP of a custom food delivery website.

Catalog management 160 hours
Content views 85 hours
Authorization and security 70 hours
Reviews and rating 68 hours
Ordering functionality 68 hours
Payments 43 hours
Delivery tracking 43 hours
User profiles 43 hours
UI/UX 34 hours
Database and deployment script 30 hours
Notifications 30 hours

The average hourly rate varies depending on the developer location. For instance, the hourly rate of developers from the USA is from $60 to $100. At the same time, the developers from Eastern Europe, in particular, Ukraine, charge only $30-$40 per hour.

Final thoughts

The food delivery market is viral among consumers. Moreover, it is a prospective field for investments. If you want to create your food delivery website, you have two options. You can use a template for your future site and hire the development team to customize it for your needs. Alternatively, you can hire a team to develop a fully custom solution for food ordering and delivery, which might be costly.
We participated in the development of many food delivery websites. If you are looking for a team to create a food delivery website, tell us more about your project. Fill in the contact form and wait until our managers get in touch with you.

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