E-Commerce Jul 09, 2020

How to Choose the Best B2B ECommerce Platform

Jane Vyshnova

Jane Vyshnova



How to Choose the Best B2B ECommerce Platform


  1. What is a B2B ECommerce Platform Today?
  2. B2B eCommerce Platform Comparison
  3. SaaS B2B ECommerce Platforms
  4. What Is the Best B2B Ecommerce Platform?
  5. How To Choose a B2B EСommerce Platform
  6. Conclusion

ECommerce continues to grow at a tremendous pace. The global industry sales are approaching the $1 trillion mark. According to expert predictions, the total turnover will practically double by 2023, amounting to 1.8 trillion, which will make about 17% of all US B2B trade shares.

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Naturally, business owners simply can’t ignore such fabulous statistics. Right now, you can pick the best B2B eCommerce platform out of available readymade options or pick the best approach to build your own. Let us tell you how to better get around both of these choices.

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What is a B2B ECommerce Platform Today?

The fact is undeniable - modern eCommerce occupies a huge niche in the consumer goods market proven by the latest retail trends. B2B platforms are designed to service wholesale operations between businesses. B2C brands naturally make up most of the online retailer space. However, the cooperation of enterprises should gradually reach a new level, moving away from the usual registration of applications by phone or e-mail.

B2B eCommerce Platform Comparison

B2B ecommerce platform development and practices as a whole are somewhat different from the goals tackled in B2C. Let’s get into a bit more detail.

Difference between manufacturer and wholesaler

Let’s point out the top 5 points that the customer should pay attention to when developing their resource.

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One of the main challenges the developers of the B2B eCommerce platform have to face. Customers can monitor the market through mobile gadgets and complete payment operations on a stationary resource. The site should be ready for such a task, coping with it without any problems.

Differentiation partners

Your B2B eCommerce solution must take into account the diversity of customers working with the business. The difference between a wholesaler and a manufacturer may be expressed in the prices of the goods offered, terms of payment, delivery. All of this, the system should automatically detect, without long failures. In this case, it will be easier for the business to develop, while getting more customer loyalty in parallel.

Payment options

Another thing when it comes to the eCommerce solutions comparison in terms of B2B and B2C - payment sizes. Business representatives are often inclined to ship much larger, more expensive orders, compared to regular people and “smaller” entrepreneurs. The system should also cover this with the help of templates, monitoring receivables, flexible payment options. In addition, the difference between a manufacturer and wholesaler may lie in special conditions of supply, bidding (tender).


ECommerce platforms should provide an opportunity for the client to independently make, ship, track the order, see the availability of stocks in real time, manage their account, etc. In addition, the partner will be able to make a purchase outside the office hours of the managers or call center staff. Such a B2B eCommerce solution will definitely have a positive effect on the amount of business profit.

Work of sales agents (representatives)

Yet another among the important features of any B2B platform for eCommerce. Many companies rely on the staff of professionals, not platform capabilities alone. Sales reps must, at any time of the day, be able to place an order with a client, ship it, set up an account. Any B2B wholesale eCommerce platform backed up by savvy sales experts is destined for success.

SaaS B2B ECommerce Platforms

When choosing a B2B eCommerce platform, the essential options of deployment also come into play: SaaS or open source. You need to thoroughly study the advantages of each in order to determine the best option for a particular business.

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Cloud-based eCommerce platforms

SaaS software - is, in fact, a service, not a product. In particular, taking into account modern tech tendencies, a cloud eCommerce platform is a subscription-based licensing and a product offering model. In other words, it does not fully belong to the company, being located and serviced on the resources of the software owner. The customer has only the right to use it on the terms agreed upon by subscription.

The most popular examples of cloud-based eCommerce solutions:

Features of B2B eCommerce platforms of open-source nature

A custom eCommerce platform based on the original source code allows users to adapt the product to their own goals and objectives. Software of this type is developed publicly, on the basis of close cooperation.

The most popular eCommerce platforms with the open-source nature include:

And if you still don’t know which type of deployment to best prefer - contact our specialists right now. A team of professionals with impressive experience in developing eCommerce sites on Magento, Shopware, and other custom resources is waiting to offer the best solution for your businessю

TOP-5 B2B eCommerce platform features: SaaS vs Open Source Code

The architecture of every other platform has various advantages and disadvantages following the main parameters.


SaaS Software is fully provided and maintained by a service provider. A good option to start, not requiring its own staff of programmers, since the product works based on templates.

At the same time, this option is hardly suitable for large, scalable projects, since the uniqueness of the site is lost, with the lack of the ability to adapt to your goals. In addition, there is a list of services that are not claimed by the customer, but for which a fee is charged, according to the terms of the subscription.

ecommerce website


A B2B eCommerce platform cost of cloud hosting already includes a subscription fee for server capacity and troubleshooting. When software is open-source, the implementation of such tasks lies entirely on the customer’s shoulders, requiring additional costs (for hosting, hiring a staff of programmers, etc.).

PCI compliance, security

Another aspect of open-source that completely rests with the product owner. Compliance with PCI implies that the personal data of customers, transaction information, and other interesting moments for hackers and scammers can be sufficiently regulated by the company on its own.


Implementation, deployment, maintenance, data protection in terms of open source code is one of the key points that should be handled mostly by the customer based on the settled development strategy. This approach can require significant investments, however.

SaaS deployment covers all these costs with the fixed monthly fee. In addition, the client can receive a bonus in the form of assistance in the development of the resource.


Any business must take into account the possibility of integrating the platform with the systems already used by the company (ERP, POS, PIM). This step allows you to synchronize data, automate processes (order fulfillment, synchronization, inventory updates). Ignoring such a need may adversely affect the business, slowing down the operation, causing errors.

An SaaS platform with a powerful API, more often than not, integrates more easily with new systems because the vendor’s programmer’s team quickly writes relevant updates.

Before placing an order for the development of a resource, it won’t be bad to clarify with the contractor the possibilities of integrating existing programs, which will save time and money.

What Is the Best B2B Ecommerce Platform?

Companies are realizing the importance of building their own online infrastructure to launch and promote their services. The additional marketing costs pay off for establishing a direct channel of communication with customers, increasing conversion rates, and increasing brand awareness and customer lifetime value. There are several criteria for best B2B ecommerce websites. 

Compatible with mobile devices

B2B decision makers use their mobile devices to find solutions, so mobile optimization is an important UX signal and Google ranking factor. Lack of support for mobile devices is costly today.

Protect your customers with SSL

An SSL certificate means no one can intercept your clients' confidential information. When you visit a website and its URL says “https: //” instead of “http: //”, it means that it is SSL secured.

B2B Functionality 

Your B2B e-commerce platform should have e-commerce features such as bulk ordering and pricing, account management, and multiple shipping / payment options.

Make your web content actionable and interesting

From home page to product descriptions, your customer engagement is key. To do this, you need to study your target audience well.

Availability 24/7

Unlike traditional methods where customers need to wait for your response, e-commerce platforms are always open to business.

How To Choose a B2B EСommerce Platform

Based on the above parameters, consider the most common examples of B2B eСommerce project development platforms.

Magento - one of the most popular B2B eCommerce platforms

More than a quarter of all online stores in the world are created based on Magento, making it the market leader in eCommerce. However, this type of platform is unlikely to suit small businesses - Magento Enterprise Edition costs $16,000 a year.

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Beginner entrepreneurs can use the Community Edition, creating a project for free. Among the available features should be highlighted:

Among the shortcomings stands out the necessary acquisition of additional add-ons, plugins along the scaling of the project. Why choose Magento? Read our guide to answer this question.

You can learn about the capabilities of this platform in more detail by contacting our specialists right now. We have extensive experience in developing eCommerce projects, and not only on Magento. 


This well-tried-and-tested platform has been at the service of entrepreneurs and IT developers for over 18 years. This fact alone makes it clear that Shopware has a strong, loving community that helps keep the platform up and running.

Shopware offers a bunch of efficient marketing tools out-of-the-box and features integrated SEO competencies. It is highly integratable and well automated when it comes to SEO adjustments - there is a default automatic SEO configuration for boosting Google rankings at the very beginning of your built resource’s existence.

Shopify Plus

Shopify Plus is a dedicated B2B ecommerce platform offered by Shopify, one of the world's most renowned ecommerce platforms, with over 1 million ecommerce websites.

With Shopify Plus, merchants can manage both B2B and B2C sales from a single platform. Highlights include ERP and CRM integration, over 100 payment providers, and conversion optimization and personalization capabilities.

Shopify Plus is currently used by world renowned brands like L'Oreal, Tesla, Motorola, Adidas as their dedicated B2B business solution.

Shopify is also well known as one of the leading B2C ecommerce platforms serving 1.7 million online stores.


A time-tested option ideal for starting a business. The availability of updates has already exceeded 7,000, and the developer community has more than 26,000 people. It is also great for launching a project without significant investments required.

Consider, however, that the engine is pretty mature and some modern features of advanced B2B platforms may not be available in it. On top of that, there may be issues with project scaling.


The best platform, as it were, created for small businesses. One of the main advantages of this B2B eCommerce platform is that it practically doesn’t require any programming knowledge to handle. Launching an OpenCart store is very simple.

The downsides, on the other hand, include:

Spree Commerce

An open-source platform on Ruby on Rails - a simple and functional admin panel, the presence of a large number of readymade extensions. Resource owners can add a large number of user capabilities to the store. These benefits make Spree Commerce one of the flagship B2B ecommerce solutions.

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BigCommerce B2B is a popular ecommerce store builder for B2B purposes, giving you a complete set of ready-made ecommerce tools.

The platform is popular with merchants looking for an easy-to-integrate solution. This is one of the key benefits of BigCommerce thanks to the integration with ShipperHQ, BrightPearl and others.

Sellers can create customized shipping rates for B2B buyers and sync data across their CRM, ERP, OMS, and other platforms.

Combining enterprise functionality, an open architecture and application ecosystem, and market-leading performance, BigCommerce enables businesses to increase online sales with 80% less cost, time, and complexity than on-premises software. BigCommerce supports e-commerce for over 60,000 brands, over 2,000 midsize businesses, 30 Fortune 1000 companies, and industry-leading brands.


Yet another great option with a simple admin panel, wide customization capabilities, and several levels of technical control provided.

Its main drawback and difference from Spree Commerce is a very limited choice of design themes, which significantly complicates the personalization of the project. Interesting options are already available at an additional cost, which entails unforeseen expenses that all novice entrepreneurs try to minimize.


The development of global eCommerce is ongoing. Turnover is already approaching a trillion US dollars. Naturally, these amounts cannot leave business owners indifferent, making them pay more and more attention to this niche, creating new competitive online projects.

Choosing the right platform may be a time-consuming process. At the same time, it is an investment in the development of one's own business. We hope that the recommendations, comparisons given in the article will help you conduct research in the right direction. Need e-commerce experts’ help? Contact us to get professional consultation.

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