E-Commerce May 27, 2022

How to Open a Beauty Supply Store Online: Full Guide

Kseniia Hrechyshkyna

Kseniia Hrechyshkyna



How to Open a Beauty Supply Store Online: Full Guide

Time to read: 12 minutes


  1. What Is a Beauty Supply Store?
  2. Steps for Opening an Online Beauty Supply Store
  3. Conclusion

The global implementation of e-commerce has radically changed consumer shopping preferences and has significantly influenced the beauty industry. According to the Kearney study, clients are more reluctant to shop at businesses that are solely brick-and-mortar and are gradually shifting their focus to digital alternatives.

Having an online presence is a decisive factor in the success of businesses, and beauty supply stores are no exception. This article explains the steps on how to open a beauty supply store, promote your brand through the use of digital technologies, and further expand your business.

What Is a Beauty Supply Store?

A beauty supply store is a specialty retailer that sells cosmetic products and beauty tools. Beauty stores are larger retail chains, but beauty supply stores are typically smaller independent establishments. However, the distinction between these two types of stores is often blurred.

Beauty supply stores target a different audience, either B2B (beauty salons) or B2C (beauticians or individual consumers). For more information, consider reading “A Comprehensive Analysis of B2C and B2B E-Commerce”.

Why sell beauty supplies online?

The year 2020 was iconic for the beauty industry. COVID-19 restrictions affected countless brands, and they had to search for new ways to sell their products, including e-commerce. Although COVID-19 restrictions have eased, the use of e-commerce has become permanent, and beauty retailers continue to evolve their digital marketing strategies. In fact, online sales are expected to comprise 48% of all beauty sales by 2023.

E-commerce is on the rise, and this is the primary motivation for selling beauty supplies online. What are some other reasons for running a beauty business?

Beauty Supply Store

For more insight into the beauty industry, review this article.

Steps for Opening an Online Beauty Supply Store

So, how to start an online beauty supply store? The process of developing an online beauty supply store consists of several steps, from business idea testing and validation to the promotion of a ready-made solution. You should use the following steps to create your dream beauty store.

Choose your niche

An additional advantage of selling beauty products is that there is a wide assortment of goods, from skin and hair care to nail polish and decoration products. If you consider launching a department cosmetics store, you can pursue all the possible directions of the cosmetics segment. However, if you are an aspiring entrepreneur, then it will be more cost-effective to start with the idea of “less is more” and focus on a specific niche, such as decorative cosmetics.

Regardless of your approach, you must carefully craft the niche you choose. A good niche contains the following qualities:

Signs of a Good Niche

Pick the distribution model

The distribution model describes the manner in which products move from the manufacturer to the outlet where the final consumer purchases them. You may use different distribution models for your beauty supply store. The following models are commonly used:

Benefits of a White Label

Create your business presence

As previously mentioned, an online presence is a driving force for successful sales. It enables businesses to operate 24/7, reach a larger audience, increase their customer base, and sell products via shopping carts integrated with secure payment gateways.

What are the steps to building a successful online presence, and where should you start?

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Decide on your domain name

A domain name is significant for any brand because this is what customers first see when visiting your website. Compare it to your store’s physical address. Your beauty supply store domain name should be closely connected to your business and clearly reflect its specifications and values. In addition, the domain name should be short, memorable, and evocative.

If you already have a specific domain name in mind, you should ensure that no one has already claimed it. has a service that can help you check domain names. Once you determine that your domain name is available, register it by working with a company such as,, or

Choose a proper e-commerce platform

Choosing the proper e-commerce platform is a requirement for opening an online beauty supply store. An e-commerce platform is a software application that enables the sale and purchase of products or services over the internet. We primarily use two platforms for beauty store development: Magento and Shopware.

Magento is an excellent choice for both small and big businesses to accelerate website performance and provide a customized user experience. To learn more about Magento and its editions, take a look at this article.


Shopware is another reliable e-commerce platform that focuses on the customer experience and provides a personalized look in a cost-efficient way. Read this article where we compare the two most preferred CMS and summarize their main features and benefits.

Shopware Benefits

Develop a design for your store

A successful e-commerce store design plays a lasting role in customer engagement and retention activities. The first impression is key. A thoroughly planned design will guide your website visitors from the homepage to the checkout page within minutes. The following list identifies the top five web design elements that positively affect your sales:

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To maximize the efficiency of your website’s appearance, consider two options: a ready-made theme or custom theme development. Take a look at this article, which explains how to select a competitive theme and summarizes the most popular Magento and Shopware themes for beauty supply stores.

Important Web Design Trends

Test and launch your website

Be careful not to overlook the small but important aspects of your website. Test the performance of your website before you make it public. You should complete the following steps before launching your website:

Promote your online store

Launching your website is not enough to make your online store profitable. Owning a beauty supply store, you will have to market your business and promote your website to let customers know about its existence. Here are three effective methods to make your website known to your target audience:


Because the modern world has rapidly transitioned from brick-and-mortar stores to digital sales, it is difficult to imagine operating a retail business without an online store. Dinarys’ professional e-commerce business development team can provide you with an e-commerce solution that gives your business a competitive advantage.

Dinarys, a worldwide digital agency for retailers and brands, has valuable expertise in e-commerce development. Contact us to learn more about Magento and Shopware capabilities and to receive a consultation that includes estimated beauty supply start-up cost.

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