Shopify vs Etsy Comparison: Which Is Better for Your eCommerce Store

eCommerce Mar 13, 2020

Shopify vs Etsy Comparison: Which Is Better for Your eCommerce Store

Main / Blog / Shopify vs Etsy Comparison: Which Is Better for Your eCommerce Store

Today’s world is all about selling things and buying things, and we definitely don’t mean it in a bad way. Each person can start a small business in selling something, grow it and turn it into a large company with thousands of customers. Alternatively, they can leave it as a small store of unique items that are not made for a wide audience. Luckily, up-to-date eCommerce solutions provide opportunities for any option desired.

Here, we are going to look deeper into two popular platforms that can help you build your very own online sales business – Etsy vs Shopify. You have probably heard both names many times, and maybe even heard different opinions on which one is better. Of course, they include products from different categories, so comparing Shopify vs Etsy can be tricky. Etsy, the perfect place for a little online store to sell your hand-drawn pictures or exclusively decorated sweaters, can be a start of a new chapter in life with no hassle, at all. Shopify, a great website builder where you can create a personalized online store in a matter of hours, is also a great option. Maybe you even already know, or at least think that you know, which one may be a better solution for your business or endeavor.

When it comes to making a decision, it never hurts to learn even more about the differences between Etsy and Shopify. First of all, let us look into both of these online tools in a more careful and scrupulous way. To make it easier, we are going to pretend our goal is to sell handmade sweatshirts so that the advantages and disadvantages of Shopify can be tied to those of Etsy. It makes sense because, if you’re going to go with electronic business, you won’t consider Etsy even for a minute, as it’s simply meant for different things. Meanwhile, Shopify is meant for any business (can this be counted as a first and very significant advantage?).

Etsy: home for homemade and vintage stuff

It is definitely not too hard to use Etsy, as it’s meant for any ordinary user

Is it easy to use Etsy?

It is definitely not too hard to use Etsy, as it’s meant for any ordinary user. Say, a person whose time is mostly dedicated to other things rather than building websites. Even choosing between both simple Etsy or Shopify, Etsy is definitely simpler, by default. To start, you will have to submit personal information. There is quite standard functionality, so all the stores are created upon the same algorithm. Ease of use can be called among both Etsy pros and cons. On one hand, it may look like a lack of personalization. On the other hand, it enables regular people to do business with a simple tool that requires no special knowledge at all.

To be successful on Etsy marketplace, it is essential to pay attention to details such as filling out all the right fields, setting correct regional and language parameters, adding good pictures, and paying attention to keyword detection. There are not too many details, so it’s not particularly difficult to keep track of everything, and it is well organized, no doubt about that. f you feel lazy and want to skip a couple of lines that seem redundant, be ready to pay for it,as your goods may not even be shown in platform search engine results, as a consequence.

Will I get beautiful designs?

Thinking about Etsy advantages and disadvantages, design definitely falls as one of the disadvantages. Not because it’s bad, but because it’s basically the same for all users of the platform. There is no opportunity to add a new theme or play with the code or upload your custom layout, even if you are proficient in this department. The only unique characteristics you get are title, store icon, about-us text, and a banner on the header of your page. Of course, you also have the chance to post links in your profile, so that you customers can go check your Instagram or blog, etc.. This is not much, but at least it’s something.

This doesn’t necessarily mean that your shop is going to look exactly like others. How can it, if you have your own unique products and exclusive story about your brand? You can concentrate on making catchy pictures of high resolution, or adding specific frames with catchy branding, or think of another way to enhance it to make people pay attention to your merchandise. Thus, some individuality can be added by the seller to highlight the business and draw more customers hunting for exclusive things.

What about the features?

Etsy can be seen as a huge trading platform with many stores functioning alongside each other in this marketplace. All of them are built on the same principles and connected by the Etsy-dot-com domain. Getting your own store there, you get a subdomain that looks like shoptitle.etsy-dot-com. Once you submit personal information and payment details, your user account connects with the online store backend, allowing you to start the selling process immediately. Is this better organized on Shopify or Etsy? Depends on what you need. Sometimes simplicity is on top of the world.

The dashboard is clear enough. There are conversations, statistic previews, settings for listings (or trading positions, as they are called on Etsy) and some marketing tools. You can also link your online-store to Google Analytics, add data to the file and upload items from CSV. Other features include two-factor authentication, setting up notifications, adjusting delivery and other details. It may look limited but, for most small businesses, it’s quite enough.

Shopify: true eCommerce website builder

There can be different pros and cons of using shopify, and simplicity is definitely one of the cons

Is it easy to use Shopify?

There can be different pros and cons of using shopify, and simplicity is definitely one of the cons. This website builder is considered to be one of the easiest ones of this particular segment. Its dashboard doesn’t feel complicated, even to a beginner; however, it might require some more time to read all the advice that appears on the screen while you create a store of your own. This may seem redundant to skillful website builders but, at the same time, is an asset to those with no experience.

Shopify is intuitively understandable and clear, which means that it can be Etsy’s direct competitor in this aspect. Keep in mind that not only it allows users to create a store page inside the big online shopping mall, but actually provides you with an opportunity to make a real website for your business.

What about designs?

There are more than fifty themes that can be used for online stores. Ten of them are free, others are paid. Their cost varies from $100 to $200, and they are really good - not just for visual perception of customers, but also from the point of view of responsiveness. Any Shopify website can be conveniently watched on a mobile device with no loss in quality.

Having some experience, you can make edits in CSS; however, even a total newbie can set up slideshows, edit headers and footers, move blocks, change fonts and colors, etc. It can even slow down the process a bit as some people get lost in the variety of options and keep comparing and changing everything until they are too tired to think about actual sales. That’s a joke, of course, but be careful with your time when you play with Shopify designs.

What features does Shopify offer?

Shopify is a perfectly viable system; it allows for the creation of any type of online store for any number of customers with tons of products to sell. Of course, there are instruments that allow your customers to compare products, search for the right ones and pay for them. Your shop built on Shopify can:

On Shopify, you can import product lists from CSV, get detailed reports, synchronize with external services as well as enjoy powerful SEO, convenient CRM, stock apps, delivery, and many other nuances like that. All the functionality is implemented on the highest level possible, and it has basically everything you could have ever expected from an eCommerce website builder.

Pricing approaches of Etsy and Shopify

Pricing approaches of Etsy and Shopify

These two platforms have very different approaches to price building. With Shopify, you get 14 days for free to try and see if you really like it, while Etsy works on a full-blown mode right from the start. With Etsy, you do not have to pay any membership fees; however, both platforms charge commission for each sale that is completed through them. Notice that neither platform deducts this charge automatically, so you have to remember to pay it manually before the 15th day of each month. Let’s see how pricing works for both Etsy and Shopify.

Etsy requires you to pay for the publication of each item (it’s called a listing, here) you want to publish as a seller. The cost of each item is $0.20 and it works for four months. You also have to pay a transaction fee of 3.5% and a payment processing fee of 3% + $0.25 on every purchase in your online shop.

Shopify offers three types of monthly membership: Basic Shopify ($29/month), Shopify ($79/month) and Advanced Shopify ($299/month). Well, the main difference here is in the number of marketing tools available, sales reports and, most importantly, transaction fees. Many business owners try to predict how sales will go in order to choose the best option. The more sales you have, the less commission you would prefer.

To make the most appropriate decision for your business you should consider all the facts and try to predict what commission strategy and combination of payments might be the most suitable option in your case.

Etsy vs Shopify comparison

  Etsy Shopify
What’s that Marketplace for many online shops that can sell different handmade and vintage items Website builder allowing to create an online shop of any size and complexity to sell any products
Biggest advantage Simplicity and opportunities to sell right away without thinking about promotion too much Huge number of different tools that allow you to customize your shop as well as promote it through different channels
Biggest disadvantage Not many options for standing out May be expensive depending on your membership and project complexity
Setting up process Very simple and clear May vary depending on your customization plans, might require additional specialists
Design options No themes to select from Over 50 themes to select from, some of them are free
Finding customers Etsy is a large marketplace where customers come to search for cool things, thus, less promotion is needed Shopify helps you build a website that nobody knows about unless it’s promoted, though there are many incorporated marketing tools
  • $0.20 - for each item for 4 month
  • 3.5% transaction fee for every sale
  • 3% + $0.25 payment processing fee for every sale

Monthly memberships:

  • $29 – 2.0% transaction fees
  • $79 – 1.0% transaction fees
  • $299 – 0.5% transaction fees

+promotion based on your needs and marketing plans

compare Etsy and Shopify

Also read:

Magento vs Shopify: ECommerce Platforms Comparison
Shopware 6 vs Magento 2
Best Multi Channel eCommerce Platform
Best eCommerce platform for wholesale
Best B2B ECommerce Platform


In this article, we tried to compare Etsy and Shopify, though it looks more like comparing a marketplace with a personal website. In the early stages of business planning, this question can be even more timely and essential. Both approaches have advantages and disadvantages, but it is safe to say that, being a marketplace, Etsy is better for those businesses that are not selling hundreds of items and do not aim at becoming global any time soon.

In the meantime, Shopify offers more potential for any business, but we strongly recommend use Magento or Shopware for your business. As usual, potential may go hand-in-hand with considerable initial investments. For example, you could just use a standard free theme for your eCommerce website built on Magento or Shopware, which will probably help you increase your income or speed up your success. Having your theme personalized and customized to suit the needs of your customers might be a more beneficial approach. Everything here depends on what you want and what you need.

Please don’t hesitate to contact us at Dinarys if you want to get more information on how to create your own shop. We will help you clarify the goals and predict what model might suit your business better – Magento or Shopware. We can also create an eCommerce website for your company from scratch.

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