Magento Jun 08, 2021

Mail Integrations Magento: Top Solutions

Jane Vyshnova

CEO

Author

Time to read: 15 minutes

Content

  1. Email Marketing Advantages
  2. Top Solutions for Magento
  3. Your Unique Solution
Content

In order to better reach out to customers, marketers pay a lot of attention to chatbots and TA connections on Facebook, Instagram, and other social networks. But if you think the time for emailing is over, you are gravely mistaken.

3.9 billion people use email every day (three times the number of Facebook and Twitter subscribers combined). That figure is expected to rise to 4.3 billion by 2023. More than 78% of marketers are seeing an increase in email activity, and over 30% of B2B marketers believe email newsletters are the best way to reach leads.

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Mail integrations in Magento offer a wide range of possibilities. More flexibility is provided by open-source software that allows for an ever-growing library of third-party extensions. If you are still in doubt, check out their benefits and capabilities.

Mail Integrations Magento
Image Source: smartinsights.com

Email Marketing Advantages

Before looking for the right email marketing service for your website, it is important to understand why effective email marketing is so important in the first place. According to a guru in the field, using an email marketing campaign correctly ensures:

These benefits are so significant that businesses simply cannot ignore them. Statistically, email brings an astounding 3,800% ROI!

It is for this reason that modern communication methods should not distract you from one of the oldest and most effective messaging channels. Serious marketing is unthinkable without specialized mailing services (ESP) integrated with CRM solutions or special plugins. Moreover, when it comes to the world's most popular business platform - Magento.

Top Solutions for Magento

All of the extensions and services presented below are capable of providing an effective way of email marketing for online businesses. Choosing the best solution for your Magento online store will depend on the needs and size of your business, the amount you are willing to pay, and the compatibility of the ESP with the extensions installed on your site.

Among the large number of solutions, we will highlight those that are most popular with marketers and developers right now.

Aweber Magento extension

Aweber Magento extension
Image Source: help.aweber.com

With AWeber integration via Zapier, you will be able to attract subscribers who buy products from your Magento or Magento 2.X store. All in all, you get the following pros:

And as for cons, there are:

Constant contact Magento

Constant contact Magento
Image Source: knowledgebase.constantcontact.com

With the Constant contact Magento integration, you can conduct professional email marketing campaigns. A smart email editor simplifies customization and design of your newsletter, so your emails will stand out on any device.

Tasks are greatly simplified by the Drag & Drop function. The Constant contact Magento extension automatically adds newsletter subscribers to your regular contacts list. You can select a contact from the list and manually connect it to the mailing list.

Constant contact Magento Zapier email marketing automation helps drive sales by retaining and building close relationships with your audience.

Just upload your contact lists from Excel, Outlook, Salesforce or any other contact storage location and easy-to-use email marketing tools do the rest. Thanks to the Constant contact Magento module, you get smart eCommerce tools and results, and social marketing just got easier.

You will be able to create social ads that increase brand awareness, website traffic, sales and optimization, thanks to detailed metrics and analytics. You will also be able to find, maintain interest and get new customers to return with segmented and automated emails.

Real-time email tracking tools let you see who opens and sends your emails. With the Constant contact Magento 2 extension, you can segment contacts and create targeted listings based on analysis of content used by customers.

The disadvantages of the tool include not very intuitive user interface, complexity of monitoring parameters, organization of sent emails in separate folders and lack of integration with third-party applications.

Read our guide on creating bulk mailings with Magento.

Convertkit Magento

Convertkit Magento
Image Source: convertkit.com

Very affordable software, well suited for creative professionals ─ artists, musicians, freelancers. The user-friendly visual interface offers a clean and uncomplicated solution for selling products.

While aimed at people who are not very tech savvy, it offers some advanced features such as visual automation and integration with over 90 platforms and vendors. In 2020, Capterra ranked ConvertKit in the top 20 marketing automation software.

This one is perfect for creators and small business owners looking for a simple Magento email marketing solution.

Pros:

Cons:

Getresponse Magento

Getresponse Magento
Image Source: www.getresponse.com

One of the most common email marketing platforms for Magento in particular and for eCommerce in general. This one allows:

You can get a free trial and then decide if you need to integrate it with your website. The service charges a fee for the size of your subs database. The more subscribers, the higher the fee. However, the Basic and Plus plans support more interesting features for the same price than Hubspot, for example.

Pros:

Cons:

Icontact Magento integration

Icontact Magento integration
Image Source: www.magecoders.com

Simple tools for implementing ambitious goals in simple ways. iContactSync is a Magento®2 compatible extension that syncs your newsletter subscribers. With the Icontact Magento 2 extension, you will be able to manage your iContact contact list from the admin panel and assign newsletter subscribers to your contact list.

iContact Magento features:

Pros:

Cons:

Marketo Magento integration 

Marketo Magento integration
Image Source: www.marketo.com

The advent of Marketo Magento expanded Adobe's software market leadership. You can design your governance structure to a great extent, thanks to its easy integration and great scalability. In page layouts, you can view a feed of activity on the lead's website, email activity, rating changes, and “highlights” that you deem worthy of attention. Bidirectional synchronization between Marketo and Magento occurs approximately every 5 minutes.

Pros:

Cons:

The iContact Magento extension is perhaps the most optimal small business email marketing platform.

NCR counterpoint Magento integration

NCR counterpoint Magento integration
Image Source: retaildimensions.com

A stable SQL Server based system that performs well in a busy retail environment. NCR CounterPoint Magento integration automates online store operations by keeping POS inventory in sync. In 2015, Retail Dimensions was the first to offer POS integration with Magento 2.

Pros:

Cons:

Your Unique Solution

Surely, you need a personalized targeted marketing solution. Dinarys has in-depth expertise and rich experience in this field. With our professional team, you can easily create like-minded customer segments based on behavioral actions. Your marketing opportunities will be distinguished by:

Let us help you get a fast boost in revenue - contact our team of specialists at any time to start focusing on profits over efforts and investments.

Let professionals meet your challenge

Our certified specialists will find the most optimal solution for your business.

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