The e-commerce market is a fast-changing sphere. To stay on top and be ahead of competitors, online retailers should learn more about current trends. Education never really stops for new entrepreneurs as well as veterans of the industry. E-commerce website owners could receive useful information from video tutorials, podcasts, and blog posts. Still, we think that books are a source of information that contains much more details compared to other sources.
In this article, we share the best books for learning e-commerce. They include insights and advice from some of the industry’s most influential thinkers on marketing, branding, analytics, and management. When making the article about the best books on e-commerce in 2018, we have decided that apart from learning, it is essential for retailers not to lose faith in what you are doing. For that, we have added the bonus inspiration section to the best e-commerce books with the top three success books about modern business heroes.
Best e-commerce marketing books
Attracting the target customers is the primary concern of all online and offline merchants. Strong knowledge in marketing will help you to get more traffic to the online store, tell the target audience about your unique value proposition and as a result, increase conversions. Below we share the best books for learning e-commerce marketing.
Despite this book not having an exact plan, still, this is a classic marketing manual. In this book, Dan Kennedy tells us about the critical elements of marketing and tips on how to adapt your message to your target customers. Moreover, you can use all the ideas from this book for present-day consideration. If you are looking for a complete guide on marketing, this book would be enough to understand the basic principles and implement them into your e-commerce business strategy.
This practical book would be useful for start-ups since their common problem is the absence of customers at early stages.
From the book by Weinberg and Mares, you will learn about 19 different “transaction channels” e-commerce businesses should try to attract new customers. They also include channels that average online retailers would typically dismiss. Still, they appear to be sufficient for customer acquisition. You will receive a comprehensive view of contemporary best practices in marketing. It also includes the guide on choosing your channel and grows conversions over time. Also, you will find some tips for building product and testing traction channels simultaneously.
From this book, you will receive an overview of the most popular social media. Moreover, it includes tips on how to adjust your message to a specific digital platform. The main focus of this book by Gary Vaynerchuk is how to build long-term relations with clients using storytelling. This book will teach you how to tell compelling and relevant stories to your target audience. Moreover, you will receive insights when the content influences the buying decision. By using six rules of writing great content, you can build and maintain an authentic and active relationship with your customers.
Best books for e-commerce analytics
The profit of an online store depends on the amount of traffic. To find the best strategy for the target traffic, online retailers should know how to measure its effectiveness. The books on analytics will help you to avoid wasting marketing budget.
If you are a beginner, this book, written in a conversational tone, is precisely what you need. It covers everything from Google searching algorithm to creating the ranking strategy. Adam Clarke included powerful SEO tools that might help you to fulfill the tasks listed in the book. You will also improve your online store ranking and attract more target customers. It is a chance for you to learn things about SEO ranking you never knew before.
We recommend this book by Alistair Croll and Benjamin Yoskovitz as a guide for start-ups. It will teach you the most critical business metrics. It includes the basis of analytics together with handy tips on how to reach the end objective faster and cheaper from a long-term perspective. You will learn how to make the right decisions and set new directions of an online store ranking. This practical book covers typical analytics, performance management, and statistics.
The book by Avinash Kaushik will help readers to develop their analytic strategy. With this book, you will learn about an entirely new generation of tactics and tools to measure aspects of your online store success. Also, with competitive analysis, broad world of usability studies and surveys, you will understand your website visitor’s needs. In the last chapters, the author covers advanced techniques of creating dashboards, multi-touch attribution, and KPIs.
Best books for e-commerce management
To run an online store successfully, you should have at least a basic understanding of financing, management, and leadership. The books listed below contains all the instructions on starting and developing online shop team from the perspective of management.
In case you have just started an e-commerce website, and you need some guidance, this book is a perfect choice. It is useful for not only setting up and running an online store but for product development as well. You will receive a roadmap you can use for the online business. Together with essential elements of business, you will learn about the proven approach how to make your startup successful within the timeline.
The difference between a failed and highly profitable online and offline business lays in details. In particular, in the formula, about which most business owners do not know. In this book, you will find an easy-of-use success formula and answers to the vital question of why your business is not as profitable as you expected. By sharing own experience of failure and success, Mike Michalowicz gives readers an excellent guide to business profitability so simple a non-financial person can easily understand it.
Building a work culture is not a simple task, especially if you had no previous experience in management. You will learn about the understanding of basic principles on how to build a successful online shop team. It includes tips on how to make your employees become a part of something meaningful. For this book, William Vanderbloemen used tons of interviews of successful companies’ leaders. This book would be a perfect choice for people, who want to develop an award-winning company culture but have a lack of experience.
Best books on branding for online retailers
The online retail market is overcrowded with competitors. For that, you need a strong brand. Moreover, the best option is to learn from branding leaders experience. The books listed below will help you to build a great brand for your e-commerce website.
Branding goes beyond just logos and names. It is more about culture. From Denise Lee Yohn, you will learn about seven critical principles of great branding. You can apply them for your online business. With examples from popular brands, it is easy to figure out how to create a culture that helps them stay in the market. The author offers to answer the questions and do some exercises for your future brand. The book suits marketing practitioners and online merchants for strategy development.
Every business should have its own message. Still, it is hard to make it clear and attractive to your target audience. This book by Donald Miller includes principles of connecting with online customers you can use for your blog, presentations, and business cases. Using service-focused roadmap, business building, and marketing framework anyone can convey a particular message in digital, life, and written to any audience. This book will transform the way you talk about your brand.
IIt is hard to capture the shoppers' attention and keep it. This book by Nick Westergaard includes real-world examples and step-by-step guidance on how to build a meaningful brand. By using handy advice, you can develop your brand that resonates with your audience online and offline through engaging content. The absence of jargon makes complex ideas easy to understand. In the end, you will have your action plan with the ideas on how to strengthen your branding strategy.
Best inspiration books for online retailers
All these books are beneficial and valuable. However, it is important not to lose inspiration for running your online business even when things get rough. Below we share some suggestions that might inspire you not put down your hands and follow your dream.
The life of Steve Jobs is a perfect example that demonstrates the impermanence of life. For instance, the accident when he was kicked out from the company he had started in his garage before it became successful. Still, he had terrific imagination and skills of a true leader. Also, he was fortunate to find people with the same precise work ethic. His passion and vision made a real revolution in the tech world. This book is a must read for beginners in online and offline business to understand that sometimes things go wrong, but it is okay. Never lose your passion and give up your principles.
Sam Walton, the father of Wal-Mart, tells his story of building the retail empire. The secret of his success is based on being customer focused and showing care for associates and partners. By overcoming obstacles and adversity, he understood the fundamental truth. The success of your business lays in constant changes. This book will show you what it takes to gain customers and compete with powerful companies. Being a man with a big dream, Mr. Walton frankly tells his story of ups and downs. It would be useful for online merchants to read about what real success is.
Many people consider Elon Musk as the real-life Tony Stark. Why? This man is changing the world right now. His vision of the world and the future of humanity is just fascinating. From the very beginning, Musk regularly breaks every standard, every tradition, and every convention. His goal is to make American innovations growing as faster as possible. Being a CEO of SpaceX and Tesla, he does everything to achieve his goals and to bring changes in everyday reality. The book contains interviews with Elon Musk and different people from his life. It tells us a story of a live hero that dream of colonizing Mars shortly and making space travels possible.
The e-commerce sphere is fast-growing. To be ahead of competitors, you need to be aware of new methodologies, modern tools and new ways of running online stores.
At the same time, we think that success stories will inspire you to keep running your e-commerce business.