- Analyzing Top Integrations for Your Fashion Store
- eCommerce Integration Services by Categories
- Mon Tresor Bebe - Case Study
Like many other industries, more and more fashion businesses worldwide are going eCommerce to take full advantage of the growing global market. The recent influx of Chinese customers, which now make up about 40% of global online sales, gave a powerful boost to online shopping.
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When demand is higher than ever, it is important for online retailers to use all available tools to streamline business processes as much as possible. That’s where eCommerce integration comes into the picture. Both large and small stores can be empowered with sector-specific solutions that ensure seamless and effective store operation at all business levels.
Using the Alexa analytics service, we've analyzed 10 top-performing clothing stores to find out what solutions they integrated into their business platforms. We analyzed the following stores:
So why not adopt their practices? For your convenience, we got eCommerce integrations classified into groups and compiled a table (10 Top Clothing Stores' Integrations) that shows the systems used by each of the top-ranking websites:
Some of the integrated systems are repeated from site to site. This speaks of their high efficiency and flexibility. That is why we often use such popular systems when developing ecommerce websites. Therefore, in the following section, we'll use some of them as an example of one or another integration group.
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Now, let's take a closer look at some essential eCommerce integration groups. Each of them facilitates managing the eCommerce clothing store in its own way, and we'll try to figure out exactly how this happens in practice. It looks like you've got to the most interesting part!
Marketing APIs are a must-have for any eCommerce business, and the fashion industry is no exception. Having data on how customers behave on the website, you can form data-driven strategies that will undoubtedly lead to higher profits and a decreased bounce rate. Third-party marketing tools will help website owners organize routine marketing processes, and record user information for subsequent grouping by habits or product preferences. As a result, each individual user will be offered smart personalized suggestions on subsequent visits automatically.
We notice that Google Marketing Platform is repeated in the Marketing group for almost every website. So what makes it a successful eCommerce integration? It unifies both marketing and advertising capabilities, which makes it easy to manage customer data and run successful ad campaigns based on it in one place. The platform itself comprises two powerful products merged together: Google Analytics and DoubleClick. Both solutions are just as frequently found in the Analytics and Advertising groups, respectively.
When it comes to advertising, however, Facebook Custom Audiences proves itself effective for most top clothing stores too. Apparently, this is due to the fact that the fashion industry and social media are inseparably linked.
In today's multi-channel shopping environment, it is crucial to ensure your sales and inventory are closely integrated. Regardless of whether you own a brick-and-mortar store, an online store, or both, a point of sale system will make it possible to establish seamless customer experience, find more points of contact with the target audience, and track different behavioral patterns across different channels.
So what does the term “multi-channel” mean? It means that you provide your products or services through two or more of the following platforms:
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One of the strongest POS integrations available today is offered by Shopify POS. It could be a great option if you sell both online and in-store. Depending on the package you choose, you’ll pay from $29 to $299 a month for a variety of features including inventory and sales management, professional reports, discount codes, gift cards, and much more.
The $29 Basic Shopify plan is an affordable option for smaller retail businesses that are online, in a single retail location, or selling in-person at pop-up stores and local markets. Shopify POS is a service that’s easy to set up and highly customizable to fit small businesses and scale up as your business grows.
Among other popular POS systems are Lightspeed, Vend, Square, Shopkeep.
We also chose Square as the best mobile POS system for small businesses.
Lightspeed is a really unique system for businesses of different sizes. Accordingly, it offers five different plans:
Today, WMS software is indispensable for clothing stores that strive to meet the growing demand for fashion products while keeping inventory in order. eCommerce business imposes its supply chain challenges, so it is important to have a reliable and accurate system that can help you gain complete control over processes such as returns, warranties, picking, and packing, as well as exclude overselling and synchronize multiple warehouses of retailers and suppliers. We've successfully integrated warehouse management solutions for dozens of clothing stores, so we know exactly which system would be a good fit for your small or large business.
Talking about WMS cost, we can say that you can expect to pay around $10,000 per user of your system. This budget is an average per-user through companies of all sizes over a five-year period. So, approximately, it's about $167 per user per month.
The content management system, as the name suggests, is all about managing, editing, and publishing all types of content on your eCommerce website. It is a key tool to keep marketing information constantly updated. But that's not all. CMS speaks the language of search engines, helping them recognize the differences between nearly identical pages and index them properly. This means that your fashion items will be displayed in search results adequately and won't be lost. Managing such pages manually could lead to a huge number of SEO penalties you don't even know about. Among the best eCommerce CMS for your clothing store are Magento, Shopware, and Woocommerce. We recommend reading our guide on selecting the best platform for a clothing store.
Enterprise resource planning system is an omnichannel solution aimed to accumulate and process critical data obtained from different modules (sales, production, finance, etc.) for further resource optimization. The above-mentioned systems such as POS, WMS, and CMS also get integrated with a single ERP system that uses data received to deliver a complete picture of the company's operation at all levels. When it comes to eCommerce fashion websites, ERP integration is vital, as it automates many day-to-day processes such as inventory and product updating, reduces data entry time, provides consumers with accurate stock levels, and sends notifications when orders are shipped.
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When there is a single database for all business processes, the likelihood of errors occurring in delivery, orders, and inventory is minimized as much as possible. Another advantage of EPR integration with your store is the freedom to add multiple sales channels without extra costs on handling additional demand.
Some of the most common ERP options for fashion websites are Microsoft Dynamics AX/365, SAP, NetSuite, and others.
Talking about ecommerce integration, you should be aware of its costs for the business of each size. ERP Integration cost depends on several factors such as:
So, understanding the integration scope determines the cost of integration.
For instance, simple API based integration might be a day’s work for a software consultant, 8 hours x $225 an hour. But more complex integration might be weeks of work for a team of developers, QA testing, user acceptance, version revision and so on - $40k, $50k, $150k - it all depends.
Your eCommerce website is primarily a money-making tool, so it is crucial to offer your customers fast, reliable, and secure payments. When integrating a payment gateway with your fashion store, it is important to consider the following aspects:
As we can see from the 10 top clothing stores' integrations, PayPal, Visa, and MasterCard are in especially high demand among fashion websites. While the global dominance of Visa and MasterCard networks is obvious, PayPal is valued by eCommerce websites for its simplicity, flexibility, and secure payments without revealing any financial information. Empowering 1.3 billion websites worldwide, this payment system blurs the boundaries between countries, languages, and currencies.
Let's take a look at the cost of payment gateway integration. So, you should know what factors the sums that each payment gateway wants you to pay depends on.
There are different types of fees such as setup, monthly, transaction, and processing fees. In addition to those crucial points, you might feel a necessity for more to the checkout process in your e-store. It's possible that payment gateways will charge more for the following additional features:
One of the most important steps in achieving better customer experience is providing users with a powerful site search API, especially in the context of eCommerce clothing stores. That's how you can accelerate UX and increase the customer satisfaction level. Instead of trudging through tons of irrelevant content, the user finds the shortest path to the desired garment intuitively. Besides, if the user is not yet sure what product they are looking for, an advanced site search will help them discover new fashion items they would have never looked for purposely.
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There is a wide variety of site search solutions with their pros and cons. Keeping this in mind, Dinarys dev team can pick the most effective one for your clothing store. It is also important to undertake all common best practices of ecommerce site search.
As for ecommerce integration, you should be aware of the prices for each size of business. The cost of integration for small business is $500, for mid-size business is $8.000 and the price of integration for enterprise business is $20.000.
Sooner or later, any successful business starts to grow, and the number of orders to be processed starts growing too. Integrating shipping APIs into your fashion website will help you cope with this problem by automating routine processes related to shipping, package tracking, invoice creation, and order processing. When a garment is purchased from your store, a shipping API signals to the warehouse where a certain product gets the "ready to ship" status and is shipped to the customer promptly.
As our research shows, top clothing stores often prefer American Express, DHL, and FedEx APIs. Integrating features of these international delivery services into their websites and applications, the fashion stores can enjoy professional reporting, labeling, facilitating returns, sophisticated tracking capabilities, and much more.
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Also, website CMSs have their shipping modules and extensions that simplify the process. For example, Magento-based websites often use the Magento Shipping extension.
We will review five shipping integrations that became the most popular among Magento merchants. Each of them has its pros and cons. The competition on the market is so high, that's why the choice could be difficult. But by the time you’re done with this integrations list, you will better understand what suits you best.
It was established in 2014 and is based in Austin, Texas. ShipperHQ was developed by the leading Magento shipping extension development agency, for businesses of all sizes - WebShopApps. ShipperHQ provides innovative cart customization and enterprise-level functionality which includes Click and Collect and Local Delivery.
Among its main features are:
The company was established in 2011 and is based in Austin, Texas. ShippingEasy represents a cloud-based shipping software that lets online retailers download orders from multiple stores and send them. It utilizes a normal integration model and has a web interface. English and Spanish are supported in ShippingEasy and it is focused on small, medium, and large-sized businesses.
Among its main features are:
The company was established in 2011. It is based in Austin, Texas. ShipStation assists e-commerce sellers to make shipping labels for shipping their goods regardless of where they trade or how they ship. It has an interface and also apps for iOS and Android. ShipStationis for different kinds of businesses - from small to enterprise-level businesses.
Among its main features are:
Shippo was established in San Francisco, California in 2013. It helps businesses cope with shipping difficulties. The users of Shippo are small, medium, and enterprise-level businesses. These businesses can get access to the platform through a feature-rich web app.
Among the main features are:
It was established in Austin, Texas, and is the oldest existing company which have been working since 2010. Ordoro creates a web app for retailers to let them govern their inventory, suppliers, and orders. It is utilized by SMBs and is available as a web application.
Among its main features are:
Following your business, it may not be necessary to hire a development team for your chosen shipping solution integration. There are three variants of integration you can select:
After reading this article browse the Magento marketplace, press “Add to Cart,” and follow the on-screen instructions.
Click the shipping extension’s website and then keep the instructions to start working.
The last option is to hire a team with broad experience that guarantees a smooth transition to the new shipping software. This comprises integration, testing, and support.
Let us give you the example of a baby clothing store which is one of our projects.
Mon Tresor Bebe is a wholesale store of children’s wear and gifts that didn’t have enough flexibility of orders and payments. It had a Shopify CMS core that didn't let users correct orders and edit payments in installments. The best solution was to migrate to a platform that has a larger number of features or managing orders, invoices, payments, and shipments. We have made a decision to migrate the online shop to Magento 2, customizing about 50% of lacking functionality on our own and adding the retail sales functionality in the second phase of the project.
We started the project with detailed research of some third-party paid modules which may help us efficiently increase the former functionality. Having found the suitable module, we set it in-depth, adding our 2 cents to the default Magento 2 core as well, to meet our goals.
In the end, we succeed in implementing a store with unique functionality and an authentic user experience that can’t be found anywhere else in the market. Mon Tresor Bebe has become a suitable, universal place to shop with all the features and tools needed to make user’s time hassle-free, easy and intuitive.
If you want your eCommerce clothing store to become an efficient, fully automated and controlled sales tool, third-party software integrations are imperative. You can try to integrate APIs yourself or hire an experienced team of professionals. The former option is cheaper but more time-consuming, while the latter guarantees 100% quality results. Whatever it may be, our development team is always happy to implement your wishes quickly and build custom integrations tailored to your fashion store. After all, it makes sense to invest in your eCommerce business today to reap the benefits tomorrow! Contact us with your project idea and we’ll gladly estimate it for you.
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