Ecommerce development
Prostor
We elevated the Prostor ecommerce journey.
Prostor
The ecommerce platform used by Prostor lacked flexibility and required custom integrations. After a thorough requirements analysis, our business analysts proposed migrating to Magento 2 and developing custom modules for CMS integration. We also addressed the absence of upsells by implementing a custom bonus program to attract new customers and significantly increase sales.
Client information
Prostor is a distinguished retail chain specializing in a wide range of cosmetics and cleaning products. Established to meet the growing demand for high-quality, affordable daily essentials, Prostor has carved out a significant niche in the Ukrainian retail industry. With its commitment to customer satisfaction and innovation, Prostor has been rapidly expanding its footprint, catering to a diverse clientele across multiple locations since 2005. Currently, Prostor operates 427+ physical stores across 132 cities in Ukraine.
Client’s challenge
Despite having a strong physical store presence, Prostor encountered hurdles on their journey into the ecommerce space, primarily due to the limitations of their existing Horoshop ecommerce platform. These ranged from a lack of flexibility and integration capabilities to insufficient customer engagement strategies and security concerns.
As Prostor aimed to elevate its online presence and harness the full potential of digital retail, identifying and addressing ecommerce challenges became crucial.
01
Lack of platform flexibility
Prostor’s initial eсommerce platform was rigid and limited in its ability to integrate with Prostor’s custom CRM system, hindering the efficiency of operations and the ability to provide a personalized shopping experience.
02
Lack of customer engagement tools
The absence of advanced marketing tools, such as a custom bonus program, made it difficult for Prostor to effectively attract new customers and encourage repeat business.
03
Limited upselling opportunities
The existing platform did not support effective upselling strategies, which are crucial for increasing average order values and boosting sales.
04
User experience inefficiencies
Prostor’s online platform lacked a unique and user-friendly signing-in and checkout process, decreasing conversion rates and overall customer satisfaction.
Solution provided
Through these focused solutions, we directly addressed Prostor’s main challenges, transforming their ecommerce operations into a model of efficiency and customer focus. This strategic overhaul not only refreshed Prostor’s digital presence but established a new standard for the company’s operations.
Data migration and structuring
To lay the foundation for a robust ecommerce platform, our first step was to address the challenge of migrating Prostor’s extensive product and customer data to Magento 2. Recognizing the complexity and importance of this task, our developers crafted a custom script designed to meticulously sort and structure the data. This preparatory work ensured seamless and error-free data transfer, setting a solid base for the new platform and preserving the integrity of Prostor’s valuable data.
Platform stability with Kubernetes
Understanding the need for a stable and scalable e-commerce solution capable of handling peak loads, we introduced Kubernetes. This strategic deployment guaranteed high platform stability and the flexibility to dynamically scale resources. Kubernetes not only bolstered the platform’s resilience against traffic spikes but also ensured a smooth and uninterrupted online shopping experience for Prostor customers.
Easy user sign-in with OTP authentication
To enhance user experience and streamline the sign-in process, we have implemented one-time password (OTP) authentication for all user accounts, eliminating the need for users to remember complex passwords. When a user attempts to sign in, our platform automatically generates a unique OTP and sends it directly to the user’s registered mobile device via SMS, which the user then enters on the sign-in page to securely access their account. By adopting OTP authentication, we aim to simplify the login process while maintaining a high level of security for our users’ accounts, reducing the likelihood of forgotten passwords and minimizing the risk of unauthorized access through weak or compromised credentials.
Custom bonus programs and promotions
To tackle the challenge of enhancing customer engagement and driving sales, we developed tailored bonus programs and promotional mechanisms. These custom solutions were designed to attract new customers and incentivize repeat purchases, effectively turning casual browsers into loyal customers. By integrating these programs into the Magento 2 platform, we provided Prostor with powerful tools to boost sales and strengthen customer relationships.
Enhancing the user experience with a custom checkout page
The final piece of our solution focused on optimizing the checkout process – a critical aspect of the online shopping experience. Our team designed and implemented a custom checkout page that streamlined the purchasing process, reducing complexity and minimizing the chances of cart abandonment. This not only improved user satisfaction but also directly contributed to higher conversion rates and increased sales.
Offline pickup point module
Recognizing the convenience and flexibility that today’s consumers demand from online shopping, we introduced a new module that allows customers to choose offline pickup points for their online orders. It addresses the growing preference for hybrid shopping experiences, combining the ease of online browsing and ordering with the practicality of physical pickup options. By integrating this module into Magento 2, Prostor can now offer an enhanced service that caters to customers’ diverse needs, facilitating a seamless connection between online and offline operations.
Results achieved
The journey from the initial discovery phase to the release of the new Prostor ecommerce platform spanned just five months — a testament to our team’s efficiency and dedication. While the project continues to evolve, aiming to further refine and enhance Prostor’s business model, the early outcomes have already begun to reshape Prostor’s digital landscape.
Significant boost in online conversions:
One of the most immediate and impactful results has been a significant uptick in online conversions. Integration of a custom CRM, a user-friendly checkout page, and a secure, OTP-protected user profile system have collectively streamlined the online shopping experience, directly translating into higher conversion rates. This boost is a direct reflection of the platform’s enhanced usability and security, which encourage more customers to complete their purchases.
Enhanced SEO rankings and brand visibility:
Our strategic overhaul has also led to improved SEO rankings for Prostor, making their products more visible in search engine results and drawing a larger audience. Increased visibility has not only attracted new visitors to the site but has also elevated Prostor’s brand presence in the digital domain. Integration of SEO-friendly practices and content has played a pivotal role in achieving these results, ensuring that Prostor stands out in a crowded online marketplace.
Improved user navigation and experience:
Another significant achievement has been improvements in user navigation and the overall user experience. A more intuitive interface coupled with features like offline pickup points has made shopping on the Prostor site more enjoyable and efficient. Customers can now find what they’re looking for with ease and enjoy a seamless journey from browsing to checkout, further solidifying their loyalty to the Prostor brand.
These results not only highlight the success of the initial phase of the project but also underscore the potential for even greater achievements as we continue to refine and expand Prostor’s ecommerce capabilities. The foundation has been laid for a robust, dynamic online presence that not only meets but exceeds the expectations of today’s consumers.
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