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D2C Development Services

D2C Development Services: Sell Directly to Your Customers

We build and improve D2C ecommerce stores and their integrations, from bundles and regional checkout to stock, payments and fulfillment.

Discuss your D2C store

Trusted by

  • Toyota
  • Accenture
  • Vaimo
  • Foxtrot
  • Bizol
  • Untamed

Partner of

  • Adobe
  • Shopware
  • BigCommerce
  • Shopify Plus
  • Emporix
  • 4.9/5

    Overall review rating by Clutch

  • 431+

    Successfully delivered projects

  • 3.5 yrs+

    Avg engagement duration

  • 14 yrs

    On the market

Awards and partner status

  • Clutch Top E-Commerce Developers 2024
  • Clutch Top Shopify Company 2024
  • Shopify Select Partner
  • Clutch Top eCommerce Consulting Company 2024
  • Clutch Top Web Developers Consumer Products and Services Germany
  • Clutch Top Web Developers Retail Germany
  • The Manifest Most Reviewed IT Services Company Germany
  • Clutch Top 1000 Companies Global 2023
Read our reviews on Clutch

When you need D2C development

Your store must do more than present the brand. Bundles, local payments and returns must work behind the scenes.

Ecommerce team planning a D2C store

Your platform can’t keep up

New markets, bundles or traffic peaks push your current store past what its plugins and settings handle.

Stock and orders need manual fixes

Bundles, regional stores and fulfillment partners don’t share stock data, so your team corrects orders by hand.

Checkout loses customers

Slow pages, missing local payment methods or a confusing checkout make shoppers leave before they pay.

D2C development use cases

D2C development pays off when your own store must handle the payments, stock and service your brand now owns.

Typical situations where D2C development delivers the most value:

  • Launching in new countries

    Each market needs its own prices, currency, payment methods, delivery options and returns, often in a separate regional store.

  • Selling bundles and product packs

    Gift sets and packs must reserve the right components, update stock correctly and reach the warehouse as separate items.

  • Moving to a new platform

    Your store has outgrown WooCommerce or another platform, and products, customers, orders and URLs must move without losses.

  • Connecting marketplaces and affiliates

    Product data, prices and stock must reach marketplaces or affiliate partners, and orders or referrals must come back reliably.

  • A slow store on mobile

    Many shoppers arrive from social ads on their phones, and slow pages or a long checkout lose those orders.

  • Data for growth decisions

    You need clear purchase, return and campaign data to see which products, channels and offers bring profitable orders.

Trusted in our clients’ own words

  • 5.0 5.0 out of 5

    What is most impressive is that they operate as a true strategic partner, not just a vendor.

    The impact on our business has been transformative... Their proactive, forward-thinking approach is unique. They are constantly three steps ahead, bringing new ideas for our roadmap and pushing us to innovate in areas like customer journey, operations, and scalability.

    Photo of Tarek Yafi, Co-Founder at Undrgoods

    Tarek Yafi

    Co-Founder at Undrgoods

    Read full review
  • 5.0 5.0 out of 5

    They are truly excellent in all aspects, and it’s a pleasure working with them.

    They really care for the business and delivering great outcomes for us - they work work, diligently and strive for quality… Really experienced and right attitude of people: highly-skilled, intelligent, passionate about their work. Internal processes are excellent: well-organised, clear, repeatable.

    Photo of Petros Demetriades, CTO at Untamed

    Dr. Petros Demetriades

    CTO, Untamed Cat Food Ltd

    Read full review
  • 5.0 5.0 out of 5

    We especially liked their level of professionalism and attention to detail.

    Dinarys effectively addressed all aspects of the project. The team’s ability to adhere to the agreed schedule was exemplary. Dinarys is very flexible and responds quickly to dynamically changing requests. All our expectations were met.

    Photo of Joseph Frank, CEO of Kaizen Technologies

    Joseph Frank

    CEO, Kaizen Technology Solutions

    Read full review
  • 5.0 5.0 out of 5

    Dinarys GmbH consistently meets our expectations and delivers high-quality work throughout the project.

    They consistently prioritized our needs and vision. They were quick to adjust strategies when needed. They prioritized delivering high-quality work rather than rushing to meet quotas. Their team showed deep knowledge and skills in mobile app development.

    Photo of Yann Rigo, CEO of Panodyssey

    Yann Rigo

    CIO, Panodyssey

    Read full review
  • 5.0 5.0 out of 5

    Their ability to communicate effectively while maintaining a positive attitude made the entire process smooth.

    Dinarys brought extensive technical expertise to the table, consistently delivering solutions that met our needs with precision and innovation. One of the most unique aspects of working with Dinarys was the excellent "chemistry" between our team and theirs. This synergy made it easy to tackle challenges and move the project forward with confidence.

    Photo of Aaron Freitag, Managing Director at myFelt

    Aaron Freitag

    Managing Director, myfelt GmbH

    Read full review
  • Dinarys reviewed on Clutch Read our reviews on Clutch

Compliance and partner status

Agentic SDLC

AI-powered D2C development

AI helps our engineers map product and order data, write tests for checkout and bundles, and check code. Senior developers review every change, and your team approves each release.

Agents at every stage, engineers steering

  1. Plan

    Agents draft specs, user stories and acceptance criteria from your tickets, docs and code. Engineers sharpen them with you.

    • Claude Code
    • OpenAI Codex
    • MCP
  2. Audit and estimate

    Agents map your codebase, dependencies and risky modules before we quote, so estimates rest on facts.

    • Claude Code
    • Cursor
  3. Build

    Coding agents work in your repository with project rules and context. Engineers steer and own the design.

    • Claude Code
    • Cursor
    • GitHub Copilot
    • OpenAI Codex
  4. Test

    Agents write unit and end-to-end tests with every change, so testing stops being the bottleneck.

    • Playwright
    • PHPUnit
    • Pest
  5. Review and secure

    Every pull request gets an AI review and a security scan. A senior engineer approves before merge.

    • CodeRabbit
    • Semgrep
    • Snyk
  6. Ship and operate

    Quality gates run in CI on every change. Agents help trace incidents from logs and alerts.

    • GitHub Actions
    • Sentry
    • Langfuse

Agents take the heavy lifting. Senior engineers set direction, review every change and own what ships.

AI platform stack

What we use to build agents and AI features into stores, portals and back-office tools.

Models
  • Anthropic Claude
  • OpenAI GPT
  • Open-weight models
Agent frameworks
  • LangGraph
  • OpenAI Agents SDK
  • Claude Agent SDK
  • Model Context Protocol
Retrieval (RAG)
  • pgvector
  • Qdrant
  • Elasticsearch
  • OpenSearch
Enterprise AI cloud
  • Amazon Bedrock
  • Azure OpenAI
Evals and guardrails
  • Langfuse
  • Promptfoo
  • Evals in CI
In commerce
  • Semantic search
  • Recommendations
  • Product content
  • Support agents
  • Demand forecasting

Engineering stack

The platforms and tools under every project.

Commerce and PIM
  • Adobe Commerce (Magento)
  • Shopify Plus
  • BigCommerce
  • Shopware
  • Spryker
  • Salesforce Commerce Cloud
  • commercetools
  • Pimcore
Languages
  • PHP
  • TypeScript
  • Python
  • Kotlin
  • Swift
Frameworks
  • Laravel
  • Symfony
  • Node.js
  • React
  • Next.js
  • Vue
Data
  • PostgreSQL
  • MySQL
  • MongoDB
  • Redis
  • Elasticsearch
  • Kafka
  • RabbitMQ
Cloud and DevOps
  • AWS
  • Google Cloud
  • Azure
  • Docker
  • Kubernetes
  • Terraform
  • GitHub Actions
  • GitLab CI
  • Bitbucket Pipelines
Monitoring
  • Grafana
  • Prometheus
  • ELK Stack
  • Sentry

Our D2C ecommerce development services

Choose one service or the full project. We start from what your current platform already handles well.

Custom ecommerce solutions

Storefront features your platform doesn’t cover well, such as bundle rules, regional stores and product customization.

D2C customer experience

Prototypes and journeys for product choice, packs, delivery, payment and order tracking, tested before full development.

Integrations and marketing support

We connect payments, fulfillment, marketplaces and analytics, and build landing pages and promotion rules for your campaigns.

D2C development support

We fix recurring issues, maintain integrations and develop an agreed backlog of improvements after launch.

Our D2C development process

We start with your customer journey and back-office flow, then build and release in reviewable stages.

D2C development team at work

1. Map the store and its gaps

We review your platform, apps and order flow, keep what works and list what needs custom work.

2. Design and prototype

We turn requirements into user flows, wireframes and technical specifications you can review before development starts.

3. Build and integrate

We develop in iterations and connect payments, stock and fulfillment, testing bundles, failed payments and returns.

4. Launch and improve

We plan the release or migration cutover, then track payment failures and manual fixes to guide the next backlog.

D2C case studies

Undrgoods: three regional Shopify stores

Undrgoods online store on Shopify

Challenge

A Dubai-born underwear brand selling in the UAE, Saudi Arabia and Kuwait outgrew WooCommerce and needed three regional stores with local payments.

What we accomplished

In six weeks, we moved the store to Shopify, added regional payments and bundle management, and synced stock. Pages load in under a second, and conversion at least doubled.

Read the full case study

Affiliate integrations with Amazon and eBay

Wish-listing platform with marketplace affiliate integrations

Challenge

A US wish-listing platform wanted to earn from affiliate programs by showing live Amazon and eBay product data in user wishlists.

What we accomplished

We built API integrations for prices, availability and images, plus affiliate links that let users buy items directly on the marketplaces.

Read the full case study

ALEXASCHA: WooCommerce to Shopify migration

ALEXASCHA fashion accessories store on Shopify

Challenge

A German sustainable fashion accessories brand needed a faster store its team could update without outside help, plus a better mobile version.

What we accomplished

We moved all data, from orders to blog FAQs, to Shopify and reworked the customer journey. The client reports a much faster store and checkout.

Read the full case study

Why companies choose Dinarys

  • 01

    Delivery governance built into engineering

    We bring structure, predictability, and control into software delivery.

    Our approach is shaped by PMI-based project management, quality gates, risk management, and a success-first delivery culture.

  • 02

    Accountable engineering

    We do not only take tasks and write code.

    We analyze the business and technical context, identify the real bottleneck, challenge weak assumptions when needed, and take responsibility for the technical outcome.

  • 03

    Senior expertise for CTO-led execution

    We support technical leaders with experienced engineers, architecture expertise, and practical roadmap execution.

    This helps CTOs and Fractional CTOs stay strategic while having a reliable team to execute.

  • 04

    Curated teams, not generic outstaffing

    Every dedicated team is built around the client’s actual requirements, workflow, culture, risks, and delivery context.

    We assess technical skills, soft skills, project fit, culture fit, communication style, and risk factors before proposing engineers.

  • 05

    Practical AI, from the process

    We start from the business process, compare platform features, ordinary automation and AI, and use AI only where it removes real work.

    Every AI step gets quality checks and human oversight.

  • 06

    A partner that has your back

    Good delivery depends on trust, honest communication, and people who care about the outcome.

    We stay close to the problem, speak openly, involve the right experts, and do not leave clients alone with delivery risk.

Frequently asked questions

D2C means a brand sells its own products directly to consumers. Omnichannel means its website, stores and other channels share customer, stock and order data.

More control over product presentation, pricing and customer relationships. Your brand also takes on payments, fulfillment, returns and support, so the store must handle them well.

Not always. We compare improving your current store, adding an app or connector, and migrating, including platform fees, maintenance and migration effort.

We work with Shopify and Shopify Plus, Adobe Commerce (Magento), Shopware, BigCommerce and custom builds. We recommend a platform after reviewing your requirements and current setup.

By requirements, data, integrations, access and release dependencies. Share your platform, app list, target market and an order that is hard to handle today, and we’ll estimate the work.

Yes. Support can cover recurring issues, integration maintenance and an improvement backlog. We agree hours, response times and responsibilities before the work starts.

Discuss your D2C store

Tell us which flow needs to change: a new market, a bundle, checkout or an integration. We’ll suggest where to start.

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