E-commerce Performance Optimization

To optimize an e-commerce site`s performance, a few key things need to be considered. First, focusing on page load times and optimizing web server response times is essential. This means utilizing content delivery networks (CDNs) and leveraging browser caching. It also means avoiding bloatware in the code, such as third-party widgets that are not necessarily necessary for the operation of your site.

Our E-commerce Performance Optimization Services

E-commerce performance optimization is a critical component of any successful e-commerce business. At Dinarys, our team of experts has years of experience in helping e-commerce businesses achieve optimal performance through tailored services such as site speed optimization, load testing, and more. With e-commerce becoming increasingly competitive, it is more important than ever to focus on optimizing your site for performance. Whether you are just starting or have been in business for years, our team at Dinarys can help you achieve the results you need to succeed. Our e-commerce performance optimization services include:

Site Speed Optimization

Site Speed Optimization

By identifying and addressing elements slowing down your site, we can help ensure that customers have a smooth, fast experience when navigating your e-commerce platform.

Load Testing

Load Testing

We use sophisticated tools to test the performance of your e-commerce platform under heavy traffic conditions and identify areas for improvement.

User Experience Optimization

User Experience Optimization

By focusing on improving elements such as navigation, layout, and search functionality, we can help you provide a better user experience for your customers.

Security testing

Security testing

Ensuring that your e-commerce site is secure from malicious attacks and data breaches so that you can protect your customers and maintain their trust in your business.

Our E-commerce Performance Optimization Process

1. Identifying bottlenecks and areas for improvement

1. Identifying bottlenecks and areas for improvement

We start by analyzing your e-commerce website to identify areas that may be slowing down performance or impacting user experience. This includes evaluating factors such as site load speed, server response time, and the number of clicks it takes to complete a purchase.

2.  Optimizing site architecture

2. Optimizing site architecture

Once we have identified areas for improvement, we will make changes to your e-commerce website's architecture and layout to improve site speed and user experience. This may involve minimizing the number of images on your site or optimizing your e-commerce platform to ensure optimal performance.

3. Implementing testing and monitoring

3. Implementing testing and monitoring

Once our e-commerce performance optimization process is complete, we will continuously test and monitor your e-commerce site to ensure that performance remains optimal over time.

4. Refining and optimizing

4. Refining and optimizing

In addition to our initial e-commerce performance optimization process, we also provide ongoing support and refinement services to help you continuously optimize your e-commerce site and remain competitive in today`s fast-paced e-commerce landscape.

Technologies We Use

E-commerce performance optimization is an important aspect of e-commerce success. Several technologies can be used to improve the performance and efficiency of e-commerce platforms. Some of these technologies include:


  • PHP
  • HTML
  • JavaScript


  • Kotlin (Android)
  • Swift (iOS)


  • Yii2
  • Laravel
  • Symphony
  • React
  • Angular
  • Vue


  • Magento
  • Shopware
  • Spryker
  • SFCC
  • Shopify
  • BigCommerce


  • MySQL
  • MongoDB
  • PostgreSQL
  • Percona
  • MariaDB
  • Oracle
  • MS SQL


  • AWS
  • Google Cloud Platform
  • Microsoft Azure
  • Digital Ocean
  • Any private cloud


  • Kubernetes
  • Rancher
  • Docker Swarm
  • Docker Compose


  • Jenkins
  • Gitlab
  • Github
  • Teamcity
  • Circle CI
  • Travis CI
  • Bitbucket Pipelines


  • Ansible
  • Puppet
  • Terraform
  • Packer
  • Consul


  • RabbitMQ
  • Apache Kafka
  • Apache Kassandra
  • Redis
  • Elk Stack
  • Memcached


  • Zabbix
  • Nagios
  • Traefik
  • Prometheus
  • Grafana
Authentic T-Shirt Company

Benefits of E-commerce Performance Optimization

E-commerce performance optimization is an important aspect of running an e-commerce business. This involves utilizing various techniques and tools to help improve the speed and responsiveness of e-commerce sites, which can have a significant impact on conversion rates, customer satisfaction, and overall revenue. There are several benefits to e-commerce performance optimization, including:

Improved load times and page responsiveness

As e-commerce sites typically contain a large amount of information and features, optimizing performance can help improve load times and user experience. This can help to boost conversion rates, as users are more likely to complete their purchases if they aren`t frustrated by slow page loads or other issues.

Better search engine rankings

Search engines like Google prioritize fast and responsive e-commerce sites in their search results, as this can indicate higher quality and more user-friendly sites. By optimizing e-commerce performance, businesses can improve their rankings and drive more traffic to their sites.

Increased customer satisfaction and loyalty

When e-commerce sites are fast and responsive, customers are more likely to have a positive experience and come back to make additional purchases. This can help to build customer loyalty, increasing the lifetime value of individual customers and reducing overall marketing costs over time.

Why choose us?

E-commerce performance optimization is one of the most important aspects of running a successful e-commerce business. At Dinarys, we are dedicated to providing our customers with the tools and services they need to optimize their e-commerce performance and maximize their sales potential. Our team of expert engineers has years of experience in e-commerce performance optimization. We are committed to staying up-to-date with the latest e-commerce trends and best practices.


Projects launched for US and European customers


Years of experience


Years of growing DevOps Expertise

Certified Adobe Solution Partner

Certified Adobe Solution Partner

Certified Google Cloud Partner

Certified Google Cloud Partner

A unique approach to implementation rooted in design-thinking tactics and Agile methodology

Case Study

Authentic T-Shirt Company

Authentic T-Shirt Company

Client tasks

The current performance of the B2B website needed improvement and the retail segment needed a new website. One of the tasks was to integrate the new website with the existing ERP for order management, returns processing and inventory updates. In addition, customers needed to add functionality that was not available on the wholesale site to the retail site.

Project Goals

– B2B website performance optimization; – Development of a B2C website with additional settings; – B2C website integration with ERP software.


Throughout the project, we were able to fully automate the B2C and B2B activities of our client. Authentic T-Shirt Company now has a brand new retail system with cutting-edge functionality, an excellent user interface and a well-functioning wholesale website.

Feedback from Our Clients

Carlos Kuk

Carlos Kuk

Founder RacePower

“An e-commerce store opening is always a major step of any business in the direction of further extension and growth. That’s why we were cautious when choosing specialists to handle the creation of our e-commerce store. To put it plain and simple, it was a total pleasure to work with the company we eventually went with. No deadlines were broken, no excessive situations took place. On the contrary, the whole project was a breeze, and now we have a great, smoothly running online shop.”

Alex Babayan

Alex Babayan


“Working with this team on our loyalty mobile app was a really surprising experience for me. Just after 3 months since the app launching, Aroma Kava becomes the most popular iTunes app in Ukraine in the category Food and Drink with over 52.000 active app users. The app transacted orders on the total amount of 3 million hryvnias. The loyalty app helped us to acquire more customers, retain them and increase the average check on 20%.”

Johannes Gibbels

Johannes Gibbels

Founder at Antik Wein

“Our company specializes in wine trading, and we needed to redesign our website, so it could completely correspond with our message and transfer the values of our business. The guys from Dinarys not only helped to put our plan into action but also gave us several effective recommendations on the website’s functionality and our further development in general. Now we are fully satisfied with the improvements we notice every day. Appreciate our collaboration, Dinarys!”


E-commerce performance optimization is the process of maximizing e-commerce site speed and efficiency in order to provide a seamless and enjoyable experience for online shoppers. This can involve making strategic changes to site layout, design, and functionality, as well as utilizing various tools and techniques to analyze website metrics and optimize key components such as load times, page size, and customer engagement.

There is a growing body of evidence that suggests e-commerce performance optimization can indeed have a significant impact on conversions. For example, research has shown that even minor improvements in page load times can lead to significantly higher conversion rates and increased sales revenue. Additionally, studies have found that site speed is one of the key factors influencing customer satisfaction and loyalty, and that faster e-commerce sites are more likely to be recommended by users. Whether you are looking to optimize the performance of your e-commerce site or simply stay up-to-date with the latest e-commerce trends, there are several key considerations that should be taken into account when it comes to e-commerce performance optimization.

There are a number of factors that can impact e-commerce performance, including site layout and design, server setup and configuration, search engine optimization (SEO), marketing activities, and user engagement. These components should all be considered when developing a comprehensive e-commerce performance optimization strategy. For example, optimizing e-commerce site design may involve conducting user testing and A/B testing to identify and address key pain points, as well as employing an iterative design process that allows for ongoing optimization based on customer feedback and site performance data. Similarly, e-commerce servers should be configured to support high volumes of traffic while minimizing latency and maximizing speed.

Lassen Sie Profis Ihre Herausforderung meistern

Unsere zertifizierten Spezialisten finden die optimale Lösung für Ihr Unternehmen.

Bitte einen gültigen Namen eingeben
Bitte einen gültigen Namen eingeben
Bitte geben Sie eine gültige E-Mail-Adresse ein
Kurze Botschaft

Ihre Nachricht wurde erfolgreich verschickt. Wir melden uns in Kürze! Success icon