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e-commerce website

Authentic T-Shirt Company

Retail website is the B2C online store for retail customers seeking T-shirts

Client Information

Authentic T-Shirt Company is a t-shirt company that distributes a wide selection of brand apparel, such as sports shirts, woven shirts, headwear, and accessories for men, women, and children.

In addition to its head office in Vancouver, the company has distribution centers in Mississauga and Calgary. Authentic T-Shirt Company features top brands, such as Coal Harbour, ATC, Red Kap, Gildan, Fruit of the Loom, OGIO, New Era, Bella + Canvas, Eddie Bauer, Flexfit, and Eurospun.

The Client’s Challenge

The clients’ current B2B website performance needed improvement, and a new website was required for the retail segment. One task was to integrate the new website with an existing ERP system to manage orders, process refunds, and update stock. Additionally, the clients needed to add functionality that was not present on the wholesale website to the retail website.

Client Project goals Project team Project timeframe

Authentic T-Shirt Company

– B2B website performance optimization

– Development of a B2C website with additional customizations

– Integration of the B2C website with ERP software

– Two Senior Magento Developers

– PM

– QA

– Business Analyst

– Magento Tech Lead

17.09.2021 - 07.01.2022 - active development phase

10.01.2022 - till now - support

Client

Authentic T-Shirt Company

Project goals

– B2B website performance optimization

– Development of a B2C website with additional customizations

– Integration of the B2C website with ERP software

Project team

– Two Senior Magento Developers

– PM

– QA

– Business Analyst

– Magento Tech Lead

Project timeframe

17.09.2021 - 07.01.2022 - active development phase

10.01.2022 - till now - support

Project Tasks

The project’s main tasks included the following:

01

B2B website performance optimization

02

Development of a retail store based on Magento 2

03

Installation and configuration of third-party extensions, such as multi-currency, LiveChat, newsletter, and blogs

04

Implementation of custom functionality that cannot be implemented by third-party extensions

05

Integration with the ERP system

06

Creation and updating of API documentation based on code changes

07

Bug fixing

Authentic T-shirt company

Home page

Mobile

Catalog

Product details

Checkout

Results

Throughout the project, we were able to fully automate the B2C and B2B activities of our client. Authentic T-Shirt Company now has a brand-new retail system with cutting-edge functionality, a superior user interface, and a smoothly performing website for wholesale operations.

Business Metrics

+27%

Increasing productivity

+36%

Business process automation

-19%

Checkout time

+9%

Increasing revenue

+4%

Increasing inventory turnover

"It’s noticeable that the Dinarys team approaches each project with creativity and knowledge of their field. We definitely liked the partnership with Dinarys."

Authentic T-Shirt Company

Director of Technology