e-commerce website
Authentic T-Shirt Company
Retail website is the B2C online store for retail customers seeking T-shirts
Client Information
Authentic T-Shirt Company is a t-shirt company that distributes a wide selection of brand apparel, such as sports shirts, woven shirts, headwear, and accessories for men, women, and children.
In addition to its head office in Vancouver, the company has distribution centers in Mississauga and Calgary. Authentic T-Shirt Company features top brands, such as Coal Harbour, ATC, Red Kap, Gildan, Fruit of the Loom, OGIO, New Era, Bella + Canvas, Eddie Bauer, Flexfit, and Eurospun.
The Client’s Challenge
The clients’ current B2B website performance needed improvement, and a new website was required for the retail segment. One task was to integrate the new website with an existing ERP system to manage orders, process refunds, and update stock. Additionally, the clients needed to add functionality that was not present on the wholesale website to the retail website.
| Client | Project goals | Project team | Project timeframe |
|---|---|---|---|
Authentic T-Shirt Company |
– B2B website performance optimization – Development of a B2C website with additional customizations – Integration of the B2C website with ERP software |
– Two Senior Magento Developers – PM – QA – Business Analyst – Magento Tech Lead |
17.09.2021 - 07.01.2022 - active development phase 10.01.2022 - till now - support |
| Client | Authentic T-Shirt Company |
|---|---|
| Project goals |
– B2B website performance optimization – Development of a B2C website with additional customizations – Integration of the B2C website with ERP software |
| Project team |
– Two Senior Magento Developers – PM – QA – Business Analyst – Magento Tech Lead |
| Project timeframe |
17.09.2021 - 07.01.2022 - active development phase 10.01.2022 - till now - support |
Project Tasks
The project’s main tasks included the following:
01
B2B website performance optimization
02
Development of a retail store based on Magento 2
03
Installation and configuration of third-party extensions, such as multi-currency, LiveChat, newsletter, and blogs
04
Implementation of custom functionality that cannot be implemented by third-party extensions
05
Integration with the ERP system
06
Creation and updating of API documentation based on code changes
07
Bug fixing
Authentic T-shirt company
Home page
Mobile
Catalog
Product details
Checkout
Results
Throughout the project, we were able to fully automate the B2C and B2B activities of our client. Authentic T-Shirt Company now has a brand-new retail system with cutting-edge functionality, a superior user interface, and a smoothly performing website for wholesale operations.
Business Metrics
+27%
Increasing productivity
+36%
Business process automation
-19%
Checkout time
+9%
Increasing revenue
+4%
Increasing inventory turnover
"It’s noticeable that the Dinarys team approaches each project with creativity and knowledge of their field. We definitely liked the partnership with Dinarys."
