Shopify migration

myfelt

Step into myfelt’s transformative journey from Magento to Shopify.

myfelt

myfelt, a pioneer in crafting unique and eco-friendly felt products, achieved a significant boost in online retail success through our expert Shopify migration services. The Dinarys team not only significantly boosted myfelt’s Black Friday profits but also provided a seamless, cost-efficient e-commerce solution tailored to today’s dynamic business needs.

About the project

To seamlessly transition myfelt’s online store from the Magento platform to Shopify, we focused on enhancing overall cost-efficiency while simultaneously reducing dependence on continuous support.

This strategic move involved a comprehensive analysis of myfelt’s existing digital infrastructure, identifying key areas where Shopify could offer more streamlined, user-friendly, and cost-effective solutions. Our team meticulously planned and executed the migration process, ensuring minimal disruption to myfelt’s daily operations and the customer experience.

By shifting to Shopify, we enabled myfelt to capitalize on a more intuitive and manageable e-commerce platform, which not only lowered operating costs but also empowered their team with easier self-management capabilities. The successful migration has positioned myfelt to better leverage the advanced features and scalable nature of Shopify, ultimately paving the way for enhanced business agility and growth in the competitive online retail space.

Client

myfelt

Location

Berlin, Germany

Project goal

Migration to Shopify and development of custom features

Team

Business analyst
Project manager
2 full-stack Shopify developers
QA engineer

Project timeframe

3+ months

Key client challenges

Unnecessary costs

Operating on Magento, myfelt incurred significant ongoing expenses. They were burdened with costs for features and functionalities that were unnecessary for their operations. Such extra expenses not only escalated their operating budget but also pulled resources away from their primary business activities.

Limited flexibility

The Magento platform, while robust, did not align well with the evolving needs of myfelt. The client found themselves unable to incorporate necessary functionalities or effectively enhance their workflows. This hindered myfelt’s ability to innovate and efficiently respond to market trends.

Time constraints

A critical factor in the migration process was time sensitivity. The project had to be completed before Black Friday — one of the most significant sales periods for retail businesses. This deadline was crucial to ensure that myfelt could capitalize on high Black Friday sales traffic without any technical disruptions or customer service issues.

Key technical challenges

Migration of the myfelt store to Shopify involved two primary technical challenges that were critical for maintaining the integrity and functionality of the online store:

Data migration with multilingual support

The myfelt store’s diverse customer base necessitated a robust data migration strategy that could seamlessly handle multiple languages. The process was not just about transferring product listings and categories but also ensuring that all product descriptions, reviews, and other web content were accurately migrated in their respective languages.

This process required a keen focus on preserving the semantic integrity of content across languages to avoid miscommunication or loss of information. The challenge was to maintain the same user experience in all languages, ensuring that product details, including specifications, pricing, and availability, remained consistent and accurate post-migration.

PDF generator for customized orders

The myfelt store allows users to customize their own rugs, and to support this unique feature, we developed a custom PDF generator as part of the Shopify migration. This tool was designed to capture customizations made by customers – such as color, size, design, and material choices – and accurately reflect them in a PDF order summary.

The purpose of this PDF generator was twofold: first, to provide customers with a detailed confirmation of their customized order, enhancing their confidence and satisfaction with the purchase; and second, to facilitate a smooth manufacturing process by sending these detailed PDF orders directly to the production units. This ensured that manufacturing entities received precise specifications, reducing errors and improving efficiency in the production of customized rugs.

Solutions implemented

Shopify migration

We undertook a comprehensive migration of myfelt’s online store from the Magento platform to Shopify. This involved a detailed mapping and transfer of the existing product catalog, customer data, and historical transaction records to the new Shopify system. Our approach was meticulous to ensure data integrity and a seamless transition, minimizing any potential disruption to myfelt’s online operations.

Multi-language data migration

We successfully implemented a comprehensive data migration strategy that seamlessly transferred all product entries (complete with their respective translations) and all website content to Shopify. This solution not only preserved the linguistic integrity of the store’s diverse content but also ensured a consistent and familiar user experience across all languages. The sophisticated approach to data migration maintained the store’s international appeal and customer engagement, ensuring that every detail, from product descriptions to customer reviews, was accurately represented in each language, thereby sustaining the store’s global reach and reputation for quality service in its new Shopify environment.

Cost-efficiency

Switching to Shopify offered myfelt a more cost-effective e-commerce solution. This was achieved by significantly reducing the need for continuous and expensive technical support, which was a recurring issue with Magento. The user-friendly nature of Shopify allowed the myfelt team to manage the platform with greater independence, further reducing operating costs.

Black Friday readiness

Migration to Shopify had a direct positive impact on myfelt’s sales figures, particularly during Black Friday. The new platform facilitated more effective product showcasing and smoother transactions, which in turn led to a significant increase in customer conversions and overall profits during this key sales event.

Custom features

Post-migration, our collaboration with myfelt continued with a focus on developing custom features for their Shopify store. These features are being tailored to myfelt’s specific business needs and customers’ preferences and include a custom PDF generator to provide customers with detailed ordering information and streamline the manufacturing process.

Enhanced user experience

A major ongoing objective is to align the Shopify store closely with myfelt’s brand identity and ethos. This includes designing a user interface that reflects myfelt’s commitment to quality and sustainability and optimizing the user journey for ease and engagement. Our goal is to create an online shopping experience that is not only aesthetically pleasing but also intuitive and reflective of myfelt’s unique market position.

Results

The migration of myfelt’s e-commerce platform from Magento to Shopify marked a significant turning point in the company’s online retail strategy. The shift not only led to increased profitability, particularly noticeable during key sales events like Black Friday, but also provided myfelt with a more cost-effective and flexible solution for their online presence. Ongoing development and customization of the Shopify store continues to enhance the user experience and align the store with myfelt’s commitment to quality and sustainability.