Client
Budu Sushi
Location
Ukraine
Ecommerce development
Budu Sushi
Budu Sushi
Budu Sushi, a newly established Asian food restaurant in Odesa, Ukraine, offers an extensive menu including sushi, sashimi, salads, desserts, and soft drinks. Despite its appealing menu and quality service, the restaurant faced significant challenges including a lack of customers, insufficient customer loyalty, and an almost non-existent digital presence. Our task was to transform these challenges into opportunities.
About the project
In 2022, launching a restaurant like Budu Sushi without a digital presence was a significant oversight, as it meant missing out on a substantial segment of customers who prefer ordering takeaway via their smartphone or tablet. Recognizing this gap, the owner of Budu Sushi decided to digitalize the business and tap into the online ordering market. To achieve this, a user-friendly website was essential.
The website needed to not only showcase the restaurant’s menu but also allow customers to place orders online and pay using convenient and secure methods. This digital transformation aimed to help Budu Sushi broaden their customer base, enhance customer convenience, and keep pace with contemporary dining trends.
Project goal
Develop a custom ecommerce website to boost online order volumes
Team
Business analyst
UX designer
PHP developer
Project timeframe
6 months
Client testimonial
“Thanks to the professionalism of the Dinarys team, my restaurant has a strong online presence. I am delighted with the results of their work. I can recommend this team to anyone who wants to create an online ordering website and has no idea where to start.”
Artem Kitaev
Product Owner at Budu Sushi
Key challenges
In undertaking the digital transformation of Budu Sushi, several key challenges were identified:
01
Defining a clear digital strategy
The project’s initial concept was vague, necessitating the development of a well-defined digital strategy that aligned with the restaurant’s business goals and customer needs.
02
Designing a user-friendly UI/UX
We needed to design a user-friendly website that efficiently guides customers through menu selection, order placement, and payment, ensuring a seamless and enjoyable online ordering experience.
03
Integrating online ordering and payment systems
Online ordering and payment systems needed to be robust, reliable, user-friendly, and secure while providing a range of payment options.
04
Clear menu presentation and easy management
The digital menu needed to be attractive and easily navigable, with the backend system allowing for real-time updates and management of menu items, prices, and special offers.
05
Optimizing for mobile devices
The website needed to be fully optimized for mobile devices given the predominance of smartphones and tablets in the target market.
Solution provided
The primary goal of this project was to develop a food ordering website powered by essential e-commerce functionality like order management, a shopping cart, a product catalog, online payment, and marketing capabilities.
Detailed product roadmap
In the initial stage, we created a project vision that met the business’s needs and customers’ expectations. Budu Sushi’s vision is to provide customers with a convenient and straightforward Asian food ordering experience.
The primary objective of the website is to streamline the ordering process, alleviate the burden on the call center, and significantly increase the volume of online orders. Consequently, we carefully curated a selection of the most practical and contemporary features for the website.
Loyalty program
We designed and integrated a customer loyalty program that rewards repeat customers. This involved creating a system that tracks customer orders, allocates loyalty points, and offers redeemable rewards or discounts.
The program was seamlessly integrated with the online ordering system, encouraging customers to consistently choose Budu Sushi. This strategy is aimed at increasing customer retention and fostering long-term relationships with patrons — an essential aspect of sustaining business growth in the competitive restaurant industry.
Facilitating franchise opportunities through the website
To further stimulate business growth and expand the presence of Budu Sushi, a feature for promoting and selling franchise rights was integrated directly into the website homepage. A dedicated section was created to inform potential franchisees about the opportunity, highlighting the benefits and responsibilities of owning a Budu Sushi franchise.
Additionally, an intuitive contact form was implemented, allowing interested parties to easily submit their contact details and inquiries. This not only opens avenues for scaling the business but enhances the brand’s visibility and appeal to entrepreneurs looking to invest in a thriving restaurant chain.
Technical details
PHP, MySQL, and Apache (Yii 2 framework) to power the back end
React to develop the Budu Sushi front end
CRM integration for keeping order information and calculating bonuses
LiqPay integration for online payments
Results
Our team successfully digitalized the offline restaurant business by developing a food ordering website. Currently, the website brings Budu Sushi an average of 130 online orders each week.
