Can our platform handle traffic spikes during peak seasons without crashing?
Can we connect our eCommerce platform with our CRM or ERP next year?
Will we be able to roll out new features next quarter?
Will our system be able to support a global customer base with multiple currencies and languages?
We hope you can answer “yes” to all those questions without hesitation. Or at least you know whom to forward such messages to on Slack for clarification.
It would be even better if:
You didn’t struggle with these questions at all
Your eCommerce system could do anything you wanted by default
Your IT department or tech lead already confirmed that you’re able to do all of this months ago
If none of these scenarios describes your situation, we’re truly sorry: we have good news and bad news.
The bad news: You could have done better with getting your business ready for technological changes.
The good news: You’re not alone, and the solution to your problem has been gradually developing for the past couple of years.
Luckily, this solution will be able to relieve you of the struggles reflected in the questions above — and even provide you with the freedom not to think about anything similar in the future.
Today, we’ll talk about composable commerce and how it can help your company (whatever size it is) overcome technological and, subsequently, business challenges.
Brief overview of composable commerce
At its core, composable commerce relies on the MACH (Microservices architecture, API-first design, Cloud-native platforms, Headless architecture, which is sometimes called headless commerce) framework and a modular architecture, where each business function is handled by independent microservices. Connected through APIs, these services allow businesses to select the best digital commerce solutions for each part of their platform. This modularity ensures that eCommerce platforms can be customized, extended, and scaled without the limitations of traditional monolithic systems.
With this foundation, businesses can quickly implement new tools or update existing ones, integrating third-party services (packaged business capabilities) without disruption.
The API-first approach ensures that all components communicate efficiently, while the microservices architecture guarantees that each module can be developed and scaled independently. This level of flexibility allows companies to stay agile and responsive to customer needs.
If you want to get deeper into the intricacies of composable commerce, read our article “What is composable commerce?”
Why is composable commerce taking over?
As the eCommerce industry continues to develop, composable commerce is quickly becoming a major trend, and we don’t expect it to go anywhere. In fact, it’s likely to shape how eCommerce platforms are built for years to come. For businesses today, understanding the benefits of composable commerce isn’t just useful — it’s a necessity.
Why?
Because traditional eCommerce platforms are often built on monolithic architectures, they come with inherent rigidities that make them difficult to quickly adapt. These platforms are typically designed as all-in-one solutions, meaning every aspect of your business — inventory management, payment, shipping, and even marketing tools — runs through a single, tightly coupled system. While this may work in the short term, the limitations become apparent as your business grows.
Want to add a new feature? Doing so often requires overhauling large parts of the platform.
Need to scale? You’re faced with bottlenecks as the platform struggles to handle increased traffic and more product lines.
This rigidity also makes it difficult to integrate with newer technologies such as AI, machine learning, or advanced analytics. You may find yourself stuck with outdated systems that no longer align with your business needs. In other words, traditional platforms can’t keep up with your evolving requirements, and as a result, your ability to innovate and stay competitive is limited.
Still stuck with a monolithic system? It’s time to break free
However, in 2025 and beyond, eCommerce businesses need a platform that can scale with them.
Why?
Because consumer demand for digital commerce experiences is scaling at an unprecedented pace. COVID-19 lockdowns significantly changed our shopping routines and made eCommerce the top priority. CapitalOne Shopping Research confirms this from the perspective of store revenues, which demonstrated a radical shift in the most profitable channels. If in-store purchases used to generate more sales compared to online shopping, COVID-19 changed this trend for good:
In the U.S. alone, more than 80% of people prefer online shopping according to Statista. And it’s expected that this number will increase by 12.6 percentage points, reaching 97%, by the end of 2029.
Allocating the item(s) for picking, packing, and shipping through the IMS or warehouse management system (WMS)
Delivering the item(s) to the recipient, who can track their shipments in real time through delivery software thanks to shipping labels put on at the warehouse
We haven’t even mentioned the human effort involved in this process, which is enormous and includes monitoring, confirming, double-checking, communicating, problem-solving, packing, and many other tasks that software alone can’t complete but can support on a daily basis.
Now, imagine scaling all of these efforts by 10 or 20 times during the Christmas, Easter, or Black Friday shopping rush. It becomes even more challenging to scale your business on old infrastructure when you’re ready for expansion and your departments must handle 10X or 20X more loads all the time.
In this case, composable commerce technologies can provide the technological support needed for scaling business processes. The flexibility that composable commerce offers will enable you to, for example, implement a process automation tool that easily integrates with your order management system, helping you process twice as many orders in a month.
Are you ready for the peak shopping season?
Ensure your eCommerce platform can handle the traffic, transactions, and customer demands with ease.
What do composable technology adoption trends for 2025 tell us?
Before we jump to the list of composable commerce benefits, we want to answer the most important question you may have: Is there any proof that composable commerce isn’t just another trend that will be gone in a year or two?
Instead of giving you dull promises, we’ll back up our claim with figures published in the 2025 MACH Alliance Global Annual Research report. The MACH Alliance was founded by major software development companies from around the world. In creating this report, they surveyed 561 IT decision-makers in large organizations and paid particular attention to composable technology adoption trends for 2025–2026. Here are some of the results:
Eight in ten organizations became more positive towards MACH in the past 12 months, with the UK and North America showing the greatest increase in positivity.
The proportion of MACH infrastructure has increased slightly since December 2023 across almost all markets and industries.
Organizations with more legacy technology are currently spending more on purchasing and implementing MACH, making them likely to catch up with their competitors and companies that have implemented MACH technologies at a larger scale.
The proportion of MACH infrastructure is projected to increase significantly by 2026. On average, organizations expect 61% of their tech setup to be MACH or composable by the start of 2026.
The primary reasons for adopting MACH include improving the customer experience, speeding up innovation and agility, and enhancing privacy and security.
What it means:
The trends from the 2025 MACH Alliance report show that composable and headless commerce is quickly becoming a must for businesses that want to keep up with the fast pace of change. More and more organizations are seeing the value of MACH technologies, with most now recognizing them as the key to improving the customer experience, boosting innovation, and staying secure. Companies with legacy systems are putting in the work to modernize and catch up, knowing that without making this shift, they risk falling behind.
What are the key benefits of composable commerce that businesses gain after adopting it?
Composable commerce isn’t just a game-changer for businesses looking to stay competitive — it’s a strategy that offers both quick wins and long-term rewards, which we will break down. By shifting to composable solutions, eCommerce businesses can tackle immediate challenges and, at the same time, position themselves for sustained growth and adaptability.
Short-term composable commerce advantages: Quick implementations for tactical success
These benefits are designed to help businesses address immediate needs without long development cycles.
FASTER TIME TO MARKET
With composable commerce, businesses can rapidly deploy and launch new features without waiting for months of development. For example, an online retailer of medical goods could quickly add a new payment processing system like Flywire or PayMedix without needing to rebuild their entire platform.
By integrating best-of-breed solutions for each function (e.g., payment processing, inventory management, marketing automation), companies can quickly create a tailored platform that meets immediate needs.
Another example: Improving customer engagement on a monolithic platform is a slow process. It takes months to plan, develop, and test new features before they’re ready to use.
With composable commerce, businesses can integrate tools like LoyaltyLion or Smile.io for customer loyalty programs or Klaviyo for personalized email marketing — without disrupting the rest of the platform. Instead of waiting months, they can have everything up and running in a couple of weeks and start tracking results in real time.
This speed gives businesses a real advantage. They can test, refine, and adapt their customer engagement strategies on the fly instead of being stuck in long development cycles.
The flexibility to plug these tools into an existing platform, without disruption, allows businesses to respond to market demands and launch solutions faster than ever.
EASY INTEGRATION WITH EXISTING SYSTEMS
For businesses moving away from legacy systems, composable commerce makes the transition smoother by integrating with existing tools.
Instead of a full system overhaul, companies can keep their current order management or inventory tracking systems while connecting them to modern third-party solutions that handle these functions more efficiently. This way, operations continue running without disruption, while businesses gain the flexibility to adopt better tools over time.
By integrating payment processors, shipping solutions, or customer service platforms, companies can streamline workflows and improve efficiency without the risks and downtime of replacing everything at once.
CUT BACK ON DEVELOPMENT RESOURCES
With composable commerce, businesses don’t have to build everything from the ground up. They can integrate pre-built, customizable modules instead.
Take an eCommerce startup launching a new product. Instead of developing complex recommendation algorithms in-house, they can plug in a tool like Nosto or Algolia and start offering personalized product suggestions right away. This speeds up the process, enhances the user experience, and keeps development time to a minimum.
GREATER FLEXIBILITY TO TEST NEW FEATURES AT LOWER COSTS
Composable commerce makes it easy to add or change features based on market trends or customer needs.
For example, a business looking to boost conversions can integrate a faster checkout solution like Bolt, or if customers need quick support, they can add a chatbot like Drift. Instead of long development cycles, they can swap in the right tools as needed — whether for a seasonal promotion or an urgent functionality update — keeping them agile and responsive.
IMPROVED USER EXPERIENCE (UX)
Composable commerce gives businesses the freedom to choose the best tools for a seamless and engaging user experience.
An eCommerce site, for example, could add a visual search feature, letting customers find products by uploading images instead of typing keywords. At the same time, the platform could personalize content in real time, adjusting recommendations and promotions based on browsing behavior.
This adaptability makes shopping more intuitive and engaging, helping businesses anticipate customer needs and create a smoother experience. With composable commerce, integrating these advanced features is easy, allowing companies to evolve with customer expectations instead of falling behind.
Take advantage of the short-term benefits to gain a competitive edge
With faster feature rollouts and scalable solutions, your business can adapt quickly to changing needs
Long-term advantages of composable commerce: Strategic implementations for future growth
As your business grows, having a future-ready platform is essential. The long-term benefits of composable commerce help businesses ensure they can scale efficiently, use emerging technologies, and continue to meet customer expectations well into the future.
SCALABILITY TO MEET GROWING DEMAND
Composable commerce makes it easy to scale as your business grows.
When traffic spikes, businesses can rely on cloud-based infrastructure like AWS or Google Cloud to handle the load without disruptions. Expanding product catalog? Simply add microservices for inventory management or order fulfillment, each fully integrated but able to scale independently.
This flexibility ensures your platform keeps up with demand, no matter how fast your business evolves.
FUTURE-PROOFING YOUR BUSINESS
As a business grows, keeping up with new technology becomes a necessity. Composable commerce makes it easy to integrate AI, machine learning, augmented reality, and automation without overhauling your entire system.
Need AI-powered recommendations? Smarter inventory forecasting? Automated workflows? You can plug in the right tools as needed. And if something doesn’t work out, you’re not stuck with it — you can swap it for a better option without disrupting everything else. It’s a flexible, no-fuss way to stay ahead without unnecessary complexity.
CONTINUOUS INNOVATION WITH LESS DISRUPTION
Composable commerce makes it easy to enhance a platform without disrupting existing systems.
For example, businesses can integrate a loyalty program like Smile.io without altering their core infrastructure or add new payment options and subscription models with minimal effort. Changes happen smoothly, allowing for continuous improvements without downtime or complex overhauls.
BETTER DATA INSIGHTS AND DECISION-MAKING
Composable commerce simplifies the integration of business intelligence tools like Power BI, Tableau, or Google Analytics, enabling businesses to analyze customer behavior, sales trends, and inventory data in real time.
With these insights, companies can refine marketing strategies, improve personalization, and make data-driven decisions at scale. By connecting data from multiple sources, businesses get a clearer view of their operations, allowing them to adapt quickly and stay competitive.
COST EFFICIENCY OVER TIME
With composable commerce, businesses can avoid the high costs associated with legacy systems that require constant updates. Instead, you can choose the best solution for each business function, avoiding over-investment in unnecessary features.
For example, a business that needs advanced search capabilities can integrate Algolia for quick and powerful search features without needing to invest in a costly monolithic solution. This results in lower maintenance costs and greater flexibility, as businesses only pay for what they need, when they need it.
Want to learn more about implementing composable commerce?
It’s useful to understand the overall benefits that composable commerce can bring to businesses. However, what’s truly important is knowing how to use these benefits for your business’s growth.
Translating marketing language into real-life situations: eCommerce business processes optimized through composable technologies
The benefits we listed in the previous section may sound appealing and somewhat marketing-driven, but to give you a clearer understanding of their practical applications, let’s dive into real-life use cases. These examples will show how adopting (or migrating to) composable commerce technologies can directly impact eCommerce businesses.
#1: HANDLE INCREASED TRAFFIC AND MORE COMPLEX OPERATIONS WITHOUT PERFORMANCE ISSUES
Featured business operations and departments: Fulfillment, inventory, and customer support
How departments will benefit:
Fulfillment: During high-demand events like Black Friday, the fulfillment team can scale operations by integrating flexible third-party logistics (3PL) systems to ensure timely order processing. Composable technologies allow for the seamless addition of tools to automate shipping and inventory management, preventing delays.
Inventory management: The platform will integrate with real-time inventory systems, keeping stock levels up to date across all channels. This will ensure accurate product availability and prevent overselling, while stock levels are automatically updated during the surge in orders.
Customer support: With increased customer inquiries, the platform’s integration with AI-driven helpdesks and chatbots will provide instant answers to common questions. Customer support staff will also have access to up-to-date order information, enabling them to resolve issues quickly and maintain high customer satisfaction.
#2: QUICKLY ADAPT TO MARKET CHANGES AND INTEGRATE NEW TOOLS WITHOUT DISRUPTION
Featured business operations: Implementing new products, payment methods, or promotional strategies and preparing all of the company’s units for peak seasons
How departments will benefit:
Warehouse: When new product categories are introduced, the warehouse will quickly update its inventory management system to keep everything in line with the new stock. Thanks to composable technologies, the platform will allow the warehouse team to access real-time updates on stock levels and demand forecasts. This will ensure products are stocked and shipped efficiently, with the team being able to track inventory directly through the platform.
Marketing: The marketing department will be able to launch tailored promotions for new products without any technical hiccups thanks to the flexibility of the composable commerce platform. It will provide marketing teams with an easy-to-use interface to quickly create, deploy, and track campaigns across multiple channels. Real-time access to customer data and product updates means marketing efforts can be targeted and personalized for better customer engagement.
IT: The IT team will be able to smoothly integrate new payment methods, ensuring a seamless checkout experience for customers. With composable technologies, the IT team can use APIs to quickly integrate third-party services, add new features, and make necessary updates across the platform without disrupting operations. The IT team will have full control over platform performance and scalability, with the ability to monitor and address any technical issues in real time.
#3: MINIMIZE COSTLY OPERATIONAL OVERHAULS BY UPGRADING YOUR TECHNOLOGY BASE ONLY WHERE IT’S NEEDED
Featured business operations: Adding new features or improving existing ones while keeping the company’s staff informed about the functionality
How departments will benefit:
IT: If the retailer were to add a new mobile-optimized checkout option, the IT team could implement the change specifically to the mobile checkout interface. With composable technologies, the modular structure of the platform allows the IT department to make updates without affecting the rest of your composable commerce system. Through the platform’s back end, they can monitor the progress of the update and ensure it integrates smoothly with existing components, all without requiring expensive or time-consuming changes to the entire platform.
Sales and customer support: The sales team would be briefed on the new mobile checkout process through an integrated customer service tool on the platform. With composable technologies, the team can track customer interactions and access real-time updates on checkout changes. The platform’s ability to provide real-time data means that sales agents are always informed about the latest updates, making it easier to respond to customer questions promptly and accurately.
Marketing: The marketing team would be able to monitor and update promotional campaigns related to the new mobile checkout feature through the platform’s flexible CMS. Composable technologies allow marketing tools to integrate seamlessly, giving the team full control over content updates and campaigns. The marketing department can also track campaign performance in real time via analytics tools, ensuring the right messaging reaches the right customers without disrupting other ongoing marketing initiatives.
#4: CONTINUOUSLY IMPROVE PURCHASING EXPERIENCES THROUGH WAREHOUSE OPERATION OPTIMIZATION AND WEBSITE FEATURE UPDATES TO MEET CUSTOMER EXPECTATIONS
Featured business operations: Regularly enhancing website features and optimizing operations in supply chain-related departments to improve customer satisfaction
How departments will benefit:
Warehouse: The warehouse will streamline its operations by integrating real-time inventory tracking and automatically adjusting stock levels based on sales data and customer demand. Through composable tools, warehouse teams will be able to easily monitor stock availability. Real-time data provided by the platform will ensure that the warehouse always has the right products available for quick dispatch, enhancing the customer experience.
Marketing and design:The marketing and UX teams will work in tandem to continually enhance website features, such as updating the search functionality, refining the checkout process, and improving overall navigation. Using composable commerce, they can implement these changes without interrupting the broader eCommerce platform. Marketing will use data insights to understand how feature updates impact customer behavior, adjusting campaigns and promotions accordingly to drive sales.
IT:The IT team will ensure that backend operations, including API integrations and updates to the platform’s architecture, happen smoothly. With composable technologies, they will apply updates to specific modules (like search or checkout) without affecting the entire system. The IT team will monitor system performance and ensure that website enhancements and warehouse operations remain tightly aligned, maintaining an uninterrupted experience for the customer.
#5: STAY AHEAD OF THE COMPETITION BY ENSURING A PLATFORM AND WAREHOUSE CAN HANDLE FUTURE PURCHASING DEMANDS AND INNOVATIONS
Featured business operations: Preparing the technology infrastructure to manage growing customer numbers, higher product variety, and future innovations; preparing the customer service department for new waves of customer queries
How departments will benefit:
IT: The IT team will upgrade the backend systems and databases to ensure the platform can scale as the product catalog grows. With composable technologies, these upgrades will be modular, meaning they can enhance specific parts of the system without disrupting the entire platform. The IT team will monitor everything in real time, ensuring a smooth transition and quick problem resolution.
Procurement:The procurement team will collaborate with suppliers to keep up with the increasing demand and expanding product catalog. By using composable tools, they will integrate their supply chain management system with the platform, ensuring they have real-time visibility into stock levels and can plan accordingly. The team will rely on these insights to anticipate demand spikes and stay ahead of the curve.
Customer service:The customer service team will be trained on the new AI-driven tools (or others), such as tools for personalized recommendations, to help them better serve customers. With composable technology, they will have access to up-to-date customer insights, allowing them to provide more tailored support. The team will be able to easily transition into using these tools thanks to the flexible and user-friendly nature of composable systems.
How do composable technologies provide such optimization opportunities?
This is possible due to a modular foundation of the composable-based platform that works like a puzzle, which you can easily plug and unplug to find the best component for the final picture.
In comparison, a traditional monolithic system is hardly able to seamlessly serve an influx of bulk and holiday shoppers. Instead of being locked into one system, with composable commerce, businesses get to choose the tools and services that best fit their needs. It’s like building a custom solution that grows and adapts as your business does.
Whether you’re scaling up, expanding to new markets, or just trying to keep up with customer demands, the composable commerce approach makes sure you’re always ready for what comes next.
Enhance both customer and internal team experiences on web and mobile
Streamline operations, provide seamless and personalized interactions across devices, and ensure your teams can work efficiently with a flexible, easy-to-manage platform.
To help you dive deeper into the topic, we’ll walk you through the challenges faced by different types of businesses (you might recognize yours) and explain how composable commerce principles and tools can solve them.
Challenges that composable commerce helps to solve for businesses of all sizes
While the benefits of composable commerce are clear, it’s essential to understand the specific challenges they address. Many eCommerce businesses face obstacles that limit their growth, efficiency, and customer satisfaction. By tackling these issues head-on, composable commerce helps businesses not only overcome their current limitations but also remain agile and competitive.
Challenge #1: Scalability issues
As traffic, product catalogs, and orders grow, many platforms struggle to scale efficiently. This leads to slower load times, potential downtime, and difficulty handling peak seasons or high-demand periods. Without the right infrastructure, these issues can affect everything from user experience to order fulfillment, causing customer dissatisfaction and lost revenue opportunities.
Composable commerce solution:
Composable commerce platforms are built to scale easily. Whether they are expanding product lines, handling traffic spikes during peak periods, or growing customer numbers, businesses can integrate microservices that allow each part of their platform to grow independently. Cloud-native solutions ensure that your platform can scale on demand without impacting performance.
Challenge #2: Limited customizability
Most off-the-shelf eCommerce platforms offer limited options for tailoring the system to a business’s unique needs, often forcing businesses to work within rigid frameworks that can’t fully accommodate their specific processes, workflows, or customer demands. This lack of flexibility can hinder innovation, making it difficult to integrate new features, technologies, or third-party tools that could improve operational efficiency or the customer experience. As a result, businesses may struggle to differentiate themselves in a competitive market and fail to meet their customers’ evolving needs.
Composable commerce solution:
Composable commerce allows businesses of all sizes to choose the best tools for their needs, ensuring they aren’t constrained by rigid, out-of-the-box solutions. For instance, businesses can integrate headless CMS tools like Contentful to create unique, customer-centric content experiences that align with their specific objectives.
This flexibility enables companies to rapidly respond to market changes, experiment with new features, and customize the platform according to their business model, all while maintaining control over their technology stack and reducing unnecessary costs. Whether you are a startup looking to build from scratch or an established business aiming for growth, composable commerce provides the agility you need to satisfy your customers and stay ahead of the competition.
Customize your platform for maximum impact
Whether you need unique features, flexible integrations, or a completely bespoke design, we’ll help you create a solution that aligns perfectly with your business needs.
Meeting the requirements of regulations, laws, and standards such as the GDPR, PCI DSS, and the Americans with Disabilities Act (ADA) can be particularly complex for businesses, especially those with limited IT expertise.
Compliance demands stringent data protection, secure payment processing, and accessible web interfaces, all of which require specialized knowledge and ongoing monitoring. Non-compliance can lead to hefty fines, reputational damage, and loss of customer trust. Composable commerce, with its modular approach, allows businesses to integrate security features and compliance tools that are specific to their needs.
Composable commerce solution:
With composable commerce, businesses can easily tap into top-notch security solutions and ensure they meet all compliance requirements. For instance, integrating PCI DSS-compliant payment gateways like Adyen keeps transactions secure, safeguarding both customer information and business assets.
At the same time, tools like OneTrust help businesses manage data privacy and comply with laws like the GDPR and CCPA. This gives companies the peace of mind to focus on growth, knowing they’ve got the right security and compliance measures in place to handle any changes or risks that come their way.
Challenge #4: Legacy systems and technical debt
Many large businesses still operate with outdated monolithic systems that not only cost a fortune to maintain but are tough to scale. Over time, these systems accumulate technical debt — custom fixes and workarounds that make it harder to implement new technologies and slow down progress. Instead of being able to innovate and adapt quickly, businesses often find themselves struggling to meet the demands of a fast-changing market and keep up with customer expectations.
Composable commerce solution:
Composable commerce enables businesses to replace outdated monolithic systems with modern, flexible microservices that are built to evolve. With a composable commerce architecture, businesses can integrate best-in-class tools without the need for expensive replatforming, reducing the burden of technical debt.
Challenge #5: Overreliance on IT
For many large companies, heavy reliance on IT teams to manage and customize their platforms can lead to delays and slowdowns in development. When every little change or update requires IT involvement, it becomes hard to keep up with the pace of new features or fixes.
As a result, IT teams get overwhelmed, and business teams are left waiting, making it harder for the company to stay agile and respond to shifting market demands. This reliance can slow down the time to market and limit the company’s ability to adapt quickly to customer needs.
Composable commerce solution:
With composable commerce, businesses can reduce their dependence on IT teams by integrating solutions that are easy to configure and maintain. This not only streamlines operations but also frees up IT resources to focus on more strategic initiatives.
By adopting no-code/low-code tools, businesses can build custom applications without the need for extensive coding expertise, allowing teams across the organization to implement changes quickly and without overwhelming IT departments. This makes the entire process more efficient and responsive to business needs.
Challenge #6: Slow and complex development cycles
Development teams often struggle with slow and cumbersome workflows that make it difficult to quickly respond to market changes and customer demands. This inefficiency is typically a result of outdated systems and rigid processes that slow down the entire development cycle.
As a result, businesses miss opportunities to innovate, adapt, and release new features quickly, which can leave them behind competitors who are more agile. The inability to make timely updates can lead to frustrated customers and missed market opportunities.
Composable commerce solution:
The API-first architecture of composable commerce streamlines development, allowing businesses to rapidly deploy and adapt their platform without the long lead times typically associated with traditional systems.
Wrapping up: Do you need to worry about your promos next year with composable commerce?
Absolutely. Instead of stressing over the technical side, you can focus on what really matters — how your customers respond to your messaging, design, and pricing.
With composable commerce, integrating new features is quick and seamless, so your team can implement changes without getting bogged down by complex development.
If you still have doubts or need guidance, let’s talk:
Get to know the Dinarys team’s expertise in composable commerce solutions
