TOP 7 Website Personalization Tools for Your Business

Personalization is the idea of building a customized website experience for each visitor that visits your web page. It sounds intuitive and makes sense - we like reading pages that directly call us out or speak to our unique position on this earth!

In a world where personalization is king, it’s no wonder that 42% of consumers are irritated when their content isn't personalized. Recent surveys show that 66% will not purchase from sites without tailored offerings to meet customer needs and interests. The need for individualized attention has never been greater than now.

When it comes to web personalization tools, there are now more options than ever before. But which one should you choose? With so many companies providing services in this space and their capabilities varying dramatically from company to company, choosing the right solution for your needs can be difficult!

That's why Dinarys put 10 of the best web personalization tools to the test, so you can make an informed decision about which one is right for your business.

What is Website Personalization in General?

Personalization makes a website more relevant to an individual user's interests, preferences, and needs.

The goal is to improve the user's experience by providing them with content and features that are more aligned with their specific interests.

There are many different website personalization tools available, and the best one for your business will depend on your specific needs and goals.

How to Choose the Right Website Personalization Tool?

Website personalization tools come in many flavors – which can make it hard to choose the right one for your site.

A good website optimization tool will allow you to optimize different aspects of your online experience based on what's best suited to engaging key customer groups with tailored content that caters just them specifically!

Suppose you want to offer more than just basic website personalization, such as the ability for customers or prospects of your brand offerings to be able to have their needs met in a customized way using a specialized tool that can help them find exactly what they’re looking for with ease. In that case, this article will provide insight on how it's done. 

Content management systems (CMSs), customer relationship management system tools, and marketing automation platforms all offer some form of website personalization and  basic customization for your web visitors.

But before you narrow your search for a personalization tool, it's important to ask yourself these three questions: 

• What are your core goals? Do you want more conversions or engagement on social media, for example?
• What does it mean to personalize below-the-fold content with user data, so they can have a better experience and thus be qualified leads/customers in future reference points toward purchasing behavior?
• Do I have enough time management skills alongside technical expertise regarding this specific topic?

So you're looking for the best website personalization software and provider to offer your team? Read on for an in-depth, comprehensive guide that compares each product’s features!

Best Website Personalization Tools:

Looking to personalize your website and drive more engagement from your users? There are many great tools available that can help you do just that. Whether you're looking for a solution to target specific visitors, customize your content based on user behavior, or analyze visitor data to optimize your site, there is something out there for every need and budget. Some of the top website personalization tools available today include:

Google Optimize

Overall look: Google Optimize is one of the most popular and powerful website personalization tools available today. This tool allows you to easily create and test different variations of your website to find the optimal design for your target audience.

Furthermore, Google Optimize has advanced targeting features that make it easy to segment your visitors based on a wide range of criteria, including demographics, behavior, and interests.

Benefits: The benefits of using Google Optimize for website personalization are increased engagement and conversions, improved user experience and feedback, and better insights into customer behavior.

Price: The price for  Google Optimize starts at just $150/month, making it an affordable and effective option for businesses of all sizes.

Hyperise

Overall look: Looking to personalize your website and boost engagement with your audience? Check out the top website personalization tools on the market today, including Hyperise.

With a powerful platform that allows you to easily create and customize web experiences for your users, Hyperise is the ideal choice for businesses looking to engage and connect with their customers in new and innovative ways. Whether you're looking to increase sales, drive customer loyalty, improve customer service, or boost overall website performance, Hyperise has the tools and features you need to make it happen.

Benefits:  Some of the key benefits of using Hyperise include:

• Powerful personalization tools that enable you to easily target specific users and groups with unique content
• Advanced segmentation features that let you customize your web experience based on visitor attributes like demographics, location, interests, and more
• Robust analytics and insights that help you understand your audience and make better decisions about your website 
• A user-friendly interface that makes it easy for anyone to create, edit, and manage personalized experiences

Price: At just $29/month, Hyperise offers one of the most affordable website personalization tools on the market today. And with a free trial available, there's no risk in giving it a try and seeing how it can help improve your website performance and boost engagement with your audience.

Personyze

Overall look: Personyze is one of the leading providers of website personalization tools, offering a variety of solutions to help businesses personalize their websites and engage with their customers in new and dynamic ways. With powerful features like tailored content recommendations, real-time segmentation, customized messaging, and more, Personyze helps businesses increase conversions, boost engagement, and improve ROI. Whether you are looking for simple tools to help you get started with website personalization or more advanced capabilities to take your marketing efforts to the next level, Personyze has the right solution for you.

Benefits: Some of the key benefits of using Personyze for website personalization include increased conversions and sales, improved engagement with customers, and enhanced ROI. With tailored content recommendations that are based on user behavior and preferences, real-time segmentation to better understand your target audience, and customized messaging designed to resonate with visitors at every stage of the conversion process, Personyze can help you achieve your marketing goals more effectively and efficiently.

Price: Personyze offers a range of plans to meet the needs of businesses of all sizes. Basic plans start at just $59/month, while professional and enterprise-level options are also available for more advanced website personalization needs. Regardless of which plan you choose, you can be sure that you are getting access to the best tools and features available on the market today.

Optimizely

Overall look: Optimizely is one of the most popular and well-regarded website personalization tools on the market today. With its powerful analytics and A/B testing features, it allows you to easily customize your website to better meet the needs of your target audience.

Other notable features include real-time reporting, custom targeting capabilities, and the ability to easily integrate with other platforms such as CRMs and marketing automation systems. Whether you are looking to improve conversions, boost engagement, or increase sales, Optimizely is a great tool for helping you achieve your website goals.

Benefits: Beyond its powerful features and ease of use, one of the main benefits of using Optimizely is that it allows you to quickly personalize your website to better meet the needs of your target audience. With its ability to segment visitors based on their behavior and preferences, you can create highly tailored experiences that will keep users engaged and coming back for more.

So if you're looking for a comprehensive and user-friendly website personalization tool that can help you achieve your marketing goals, look no further than Optimizely. With its powerful features and intuitive interface, it is sure to exceed all of your expectations.

Price: Optimizely is available in three different pricing plans, starting at $17 per month. The higher tiers offer additional features and support, so be sure to explore all of your options to find the plan that best fits your needs and budget.

Segment

Overall look: Segment is  one of the leading website personalization tools on the market, offering a wide range of features and customization options for businesses of all sizes.

With its intuitive user interface and robust functionality, Segment makes it easy to create personalized experiences for your website visitors based on their individual preferences and browsing history.

Some of the key features of Segment's website personalization tools include  targeting and segmentation, A/B testing and optimization, real-time data tracking, and more.

Whether you are a small business just getting started with personalization or an established enterprise looking to take your website experience to the next level, Segment is an excellent choice for all your website personalization needs.

Benefits: With its powerful tools and features, Segment is the perfect solution for businesses looking to optimize their website experience and connect with customers on a more personalized level. Whether you are looking to increase engagement, boost sales, or improve customer retention, Segment has all the features you need to achieve your goals. In addition, the tools are easy to set up and use, making them a great choice for businesses of all sizes.

Price: Segment's website personalization tools are available for a monthly subscription starting at $149. To learn more about their pricing and features, visit their website.

Adobe Target

Overall look: Adobe Target is one of the most popular and powerful website personalization tools available on the market today. With this tool, businesses can customize their websites in a number of ways to better suit the needs and preferences of their target audience. Some of the key features offered by Adobe Target include A/B testing, segmentation, targeting rules, and more. Whether you are looking to boost engagement, increase conversions, or improve the overall user experience of your website, Adobe Target is an excellent tool for helping you achieve your goals.

Benefits: There are many benefits to using website personalization tools like Adobe Target. For one, these tools allow businesses to gain a deeper understanding of their target audience, helping them to create more personalized and engaging experiences for visitors. Additionally, website personalization tools can help boost key metrics such as engagement and conversions by allowing businesses to continuously test and improve their website content and design. And finally, these tools make it easy for businesses to stay ahead of the competition by allowing them to quickly react to changes in user behavior and preferences.

Price: Adobe Target is a premium tool, and the pricing varies based on your specific needs and requirements. However, most businesses find that the cost is well worth the many benefits and features offered by this powerful website personalization tool.

By the way, Dinarys is an Adobe Solution Partner, and we offer website personalization tools that are designed to help businesses improve their performance, engagement, and conversion rates. We have extensive experience  helping businesses of all sizes and types achieve their goals, and we would be happy to discuss your needs and help you get started with Adobe Target today.

Apptus

Overall look: Apptus is a comprehensive website personalization tool that allows you to customize the look and feel of your website based on your users' preferences, browsing history, and other data points. With an intuitive user interface that makes it easy to set up and configure different personalization rules, Apptus gives you complete control over how your website appears to each of your visitors.

In addition to customizing the look and feel of your website, Apptus also offers a range of other useful features, including A/B testing, targeting based on location, and detailed analytics and reporting. Whether you're looking to increase engagement on your site or to drive more sales, Apptus is a powerful tool that can help you achieve your goals.

Benefits: If you're looking for an effective way to personalize your website and provide a more tailored experience for your users, Apptus is the tool for you. With its intuitive user interface, broad range of features, and powerful analytics tools, it offers everything you need to optimize your site and maximize results.

Price: Apptus is available for a monthly subscription starting at $50/month. To learn more and sign up for a free trial, visit the Apptus website.

Final Word

At this point, it is clear that website personalization tools can be a valuable asset for businesses of all sizes and industries. Whether you are looking to increase conversions, boost engagement, or enhance your customer experience, these tools can help you achieve your goals by delivering targeted content and personalized experiences to your customers.

If you are looking to get started with website personalization, there are a number of solutions available that can help you customize your website and improve your marketing efforts. But it's rather difficult task to find the best solution that meets your unique needs and budget. Here Dinarys company can help you out.

So if you are looking for an effective way to personalize your website and boost results, be sure to check out Dinarys. With its powerful tools and features, you can rest assured that your business will see greater success in no time.